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How Email Remarketing Can Improve Your Conversion Funnel

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Continuing conversion optimization is central to the ongoing success of any website that is intended to generate leads or sales. Increasing the conversion rate of a conversion funnel marginally can deliver big results for an online business. However, even after testing with advanced A/B and multivariate testing tools, there will always be a large percentage of consumers that abandon your shopping cart or conversion funnel. It can be very frustrating to see a noteworthy portion of consumers come so close but ultimately abandon a purchase or form submission. Luckily, there are tools that can be used to re-engage the consumers who almost elicited that next sale or conversion. One of the most effective methods for bringing abandons back to your site is email remarketing. Email remarketing is the process of sending automated emails to consumers who leave your website without converting and bringing them back to complete what they had started, take some other action, or simply keep them engaged with your …

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3 Tips To Help With Your Content Distribution Strategy

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With more content providers than ever before, the Internet has never been so chaotic. So how do brands ensure content is seen? When it comes to creating a successful content strategy, clever distribution plays an increasingly important part. Determine How Your Target Audience Usually Engages Not everyone accesses content in the same way. When it comes to social media, for example, there are two distinct groups. First, there are the spectators – people who use social media websites and apps to passively view content but don’t contribute. Maybe they use it to keep up with friend’s photos but would never comment on a brand’s post. Then there are the commentators – those who actively engage by commenting and actively participate in discussions. These people are more likely to use multiple social media platforms, such as Instagram and Twitter, and overall, have a more profound social media presence. Shape Your Strategy According To Your Target Audience’s Behavior By using data to …

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The 5 Best Free Content Analytic Tools Available

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SimilarWeb Want to spy on your competitors? (Don’t worry, this is totally legal.) SimilarWeb lets you plug in any mobile app or website, receive insights about traffic and rankings, and compare the data against competing sites. After entering a URL, you can see the website’s global rank, category rank (such as Books and Literature, Shopping, and Marketing and Advertising), country rank, and traffic by country. You’re also treated to an overview of total desktop and mobile visits from the past six months, which are broken down by time on site, pages per visit, and bounce rate. As you scroll down, SimilarWeb shares other useful data reports, including top referral sites, paid search traffic vs. organic search traffic, a breakdown of traffic from social platforms, the most popular subdomains, a ranking of similar sites, and categories that interest your audience (e.g., News and Media, Business and Industry). However, if you want to see how your traffic stands against your competitor’s, just …

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Three Tips To Turn Social Data Into Revenue

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The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out there and the variety of places it’s coming from. However, with a little focus, knowing where to look, and what tools to use, these audience intelligence insights will rock your world. Getting to know your social media audience better will change your business. It will increase your revenue, save you time, and improve your career. My goal today is to make this activity easier for you and show you the clear benefits of monitoring relevant data about your social audience. Where Should You Focus? Twitter and Facebook have been busy updating and improving their analytics and insights, which is helpful for marketers. As two of the largest, most known, and well established social networks, …

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Top 5 Most Common PPC Mistakes Beginners Make

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Too Much Broad Match Bidding heavily on broad match keywords is a common mistake we see when reviewing PPC accounts. Too often, laziness takes over when new campaigns are built. It’s easy to throw a bunch of broad keywords in an ad campaign/group and call it a day. Furthermore, a lack of understanding for how match types function can leave beginners just to stick with broad since it’s the default. The truth is, broad match keywords will unavoidably lead to a low click-through rate and–ultimately–wasted money. Instead, try and shift toward a heavier use of phrase and exact-match keywords. Or at the bare minimum, modified broad match. More info about keyword match types here. Another tactic is to search for long-tail keywords that relate directly to your landing page and ad copy. This is an effective way to raise your ad rank, which plays a large role in Quality Score. Being more specific will improve your targeting and save you …

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6 Reasons Why Your Site Isn’t Ready for A/B Testing

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You’ve invested a lot of time and effort into refining your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied quite a few blogs on conversion optimization techniques. You’ve poured over countless CRO case studies, and you have a few tools to help you run A/B tests. The issue is that your site just isn’t there yet. A/B testing isn’t for everyone, and if it’s not done at the right time with the right conditions, you might end up collecting a lot of false data that does more harm than good. Before you invest anything in testing and extensive optimization, consider these six points: Low Site Traffic There’s no doubt that A/B testing can be highly useful for businesses that want to improve their conversion rates. Having said that though, a lot of businesses shouldn’t bother with A/B testing. Start ups, small businesses that are trying to grow, e-commerce businesses in …

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How We Could Measure Users’ Content Engagement In The Future

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A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is the livelihood of their value proposition, and provides the page views and return visits that validate investments from advertisers. This got me thinking about ways to use Google Analytics to measure this in a more accurate way than currently exists. Right now, content marketers are stuck with the rather crude “time on page”, “time on site”, and “pages per session” metrics. Time on page or time on site, for example, measure visitors on the site, but measure them whether or not they have actual content on screen. Pages per session can include pages that have nothing to do with content, such as “About Us” or “Contact” pages. There has to be a better, more accurate, and more useful way to solve this puzzle. I would recommend a better way: we could measure how long the “container” for our main piece …

Donec id purus risus

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Nunc augue nulla, sollicitudin in molestie nec, sollicitudin eget arcu. Morbi at rhoncus nunc. Mauris quis mi eros. Phasellus tincidunt, est sit amet consectetur consectetur, augue erat pellentesque nisi, vel consequat urna eros quis diam. Vestibulum nec sapien ut tellus vestibulum posuere eu sit amet neque. Nullam sagittis turpis id felis venenatis sodales.

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Nunc augue nulla, sollicitudin in molestie nec, sollicitudin eget arcu. Morbi at rhoncus nunc. Mauris quis mi eros. Phasellus tincidunt, est sit amet consectetur consectetur, augue erat pellentesque nisi, vel consequat urna eros quis diam. Vestibulum nec sapien ut tellus vestibulum posuere eu sit amet neque. Nullam sagittis turpis id felis venenatis sodales.

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Nunc augue nulla, sollicitudin in molestie nec, sollicitudin eget arcu. Morbi at rhoncus nunc. Mauris quis mi eros. Phasellus tincidunt, est sit amet consectetur consectetur, augue erat pellentesque nisi, vel consequat urna eros quis diam. Vestibulum nec sapien ut tellus vestibulum posuere eu sit amet neque. Nullam sagittis turpis id felis venenatis sodales.