CreateAthon copy

Congratulations to the following non profit organizations who will be benefiting from JFG’s CreateAthon®

Stella Niagara Education Park
Kenan Center
Equi-Star, Inc.
Family & Children Services of Niagara
Inkukuleko
Lockport Historic Palace Theatre
Community Missions of Niagara Frontier, Inc.

Neighborhood Health Center
Second Generation Theatre Company
Kevin Guesthouse
Youth Mentoring Services of Niagara County
The Buffalo Green Fund, Inc.
S.E.R.V. Niagara
®


JFG is back with the 9th annual WNY area CreateAthon®


What is CreateAthon®?
A 24-hour creative blitz held July 28-29. Our staff time will be donated to work on pro-bono projects for local non-profits. 

Who can participate in CreateAthon®?
All federally designated 501(c)(3) charities were welcome to apply. However, submissions for the 2016 CreateAthon are already closed. Check back in Spring of 2017 to submit an application to next year’s CreateAthon.

Where is CreateAthon®?
J. Fitzgerald Group, 12 W. Main St., Lockport, NY 14094.


JFG is back with the 9th annual WNY area CreateAthon®


What is CreateAthon®?
A 24-hour creative blitz held July 28-29. Our staff time will be donated to work on pro-bono projects for local non-profits. Tell us how we can help you.

Who can participate in CreateAthon®?
All federally designated 501(c)(3) charities are welcome to apply. By completing the application, your nonprofit will be eligible for selection by our volunteer team to receive marketing solutions.

Where is CreateAthon®?
J. Fitzgerald Group, 12 W. Main St., Lockport, NY 14094.


Our Partners

We are coordinating with clients and vendors to help spread your message and hope to be adding more soon.




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CreateAthon® FAQ

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Frequently Asked Questions

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The J. Fitzgerald Group (JFG) 2016 CreateAthon® is a 24-hour blitz of creative energy focused on benefiting local non-profit organizations by providing them with communications products and services that can help groups raise awareness and funds. It also provides an agency, like JFG, an opportunity to give back to the community through the utilization of high-quality creative services.
1. J. Fitzgerald Group solicits applications from local 501(c)(3) organizations.
2. A panel of judges selects 5-10 projects from the applications based on recommended criteria.
3. Selected communication projects will be completed during a 24-hour period starting at 8 a.m. on Thursday, July 28, 2016.
CreateAthon® is geared toward local, 501(c)(3) non-profit organizations in dire need of creative services. Governmental entities do not qualify.
  • Aquarium of Niagara
  • Child Care Resource Center
  • Compass House
  • Equi*Star Therapeutic
  • Horseback Riding Center
  • Gilda’s Club Western New York
  • Hope For Two (Pregnant With Cancer Network)
  • Institute on Aging
  • Investigative Post
  • Journey’s End Refugee Services
  • Kids Escaping Drugs
  • Literacy Volunteers Of Niagara County
  • Lockport Meals On Wheels
  • Market Street Art Center
  • National Foundation for Celiac Awareness
  • National Multiple Sclerosis Society, Upstate NY Chapter, Buffalo
  • Opportunities Unlimited Of Niagara
  • Pink the Rink Party for Susan G. Korman
  • St. John The Baptist Church
  • The Dale Association
  • United Way of Greater Niagara
  • VIVE, Inc.
  • Wheels With Wings
  • WNY Challenger Sports League
Non-profit organizations applying can request projects that may include the creation of logos, letterhead packages, brochures, advertisements, direct mail campaigns, posters, TV scripts, radio scripts, outdoor billboards, signage, banners and more.
Interested organizations may download an application by visiting www.jfitzgeraldgroup.com or by calling 716-433-7688.
Yes. This is encouraged to help us learn about your group.
Before 5 p.m. on Wednesday, June 15, 2016.
  • Selections announced June 20, 2016
  • Selected non-profits’ paperwork due July 8, 2016
  • CreateAthon® event: 8 am on July 28 to 8 am on July 29, 2016
Unfortunately, no. To be fair to those organizations that submitted their applications on time, the deadline is firm.
  • Via e-mail: contact@jfitzgeraldgroup.com
  • Via postal mail/delivery service:
          Fitzgerald Group
          CreateAthon
          12 West Main Street
          Lockport, New York 14094
  • Via fax: 716-433-6772
CreateAthon® was founded in 1998 by RIGGS, an advertising agency in Columbia, South Carolina. It received such overwhelming support from non-profits, vendors and the business and civic community that Riggs expanded the CreateAthon® program to form a National CreateAthon® Network. Since its inception, RIGGS has partnered in the coordinated CreateAthon® effort with over 100 advertising and marketing firms across the United States and Canada. Each firm has pledged to hold 24-hour creative marathons in their respective markets. Information about the national program is available at www.createathon.org.
Membership is limited to one agency per market and granted on a first-come, first served basis. J. Fitzgerald Group is the exclusive Western New York area partner.
It’s common in our business to be deluged with requests for pro-bono work during the course of the year. CreateAthon® makes it possible for an agency and its partners to efficiently handle these requests while providing a multitude of benefits. The biggest benefit is the public awareness and funds raised by needy non-profits through their utilization of the communications products and plans that are produced for them during CreateAthon®.

It also energizes agency staff because they are doing important work that makes a
difference for non-profits in need and the communities they serve.

We may be able to secure the donated services from area printers – but selected nonprofits may be required to set aside funding to cover a portion or all of the printing costs associated with its project request. Regardless, it is the responsibility of the selected non-profit to contact the printer you have been assigned (identified in your award letter) to get the piece(s) printed.
We may be able to secure the donated support from local broadcast (TV/radio) media and outdoor billboard advertising – but selected non-profits may be required to set aside funding to cover a portion or all of the placement and production fees (including voice or acting talent) associated with its project request. Regardless, it is the responsibility of the selected non-profit to contact the media outlet (identified in your award letter) you have been assigned to get the piece(s) placed.
Yes. A disk of the projects with all related files will be given to the respective non-profit organizations. Non-profits are free to use the projects for other materials produced outside of CreateAthon®.
No. The files will be set up in programs used by professional printers, including InDesign. The file formats and programs used are industry standard for professional design endeavors. Also, printers do not accept Word files to print.
The selection process is designed to help non-profit organizations that need it the most. As such, if your group is selected, you are potentially beating out dozens of other nonprofits who apply. For that reason, we strongly suggest that you use the creations immediately.
No. The effort for CreateAthon® is considerable, and takes months to coordinate and execute. Thus, the combination of hours and donated materials for CreateAthon® is the extent of what we can donate to the community this year as a small business.

If you’d like to join the effort – and help us do even more – Contact us

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