Heide Edgington

Director of Brand Strategy


  • Client Relations 99% 99%
  • Brand Strategy 95% 95%
  • Calmness 99% 99%
  • Love of Black Licorice 4% 4%

“I love to help clients build their brand and achieve their marketing goals through strategic planning and project management. Why? Because I’m good at it, it inspires me and it piques my curiosity.”

Heide is a problem solver by nature, which may explain her love for jigsaw puzzles – being able to see how things need to fit together just right so they can create a perfect picture. After serving in various account management roles at agencies around Western New York, Heide found her home at JFG where she is responsible for strategic planning, client and vendor relations and new business development.

She has more than 25 years of experience within the marketing communications industry, and her work with clients has run the gamut, from public relations and event planning and management to website development, brochure and print ad design and placement, and digital advertising campaigns. Throughout her career, Heide has helped guide strategic solutions for national and international brands. She has also helped dozens of mid- and small-sized businesses realize their full potential, develop and strengthen their brand, and create integrated marketing campaigns. 

But puzzles aren’t the only thing that keep Heide’s mind active. She also loves traveling – preferably to somewhere warm – cooking and spending time with her large family.

Western New York’s only dynamic, creative training and ideation workspace.