Nicole Bender

Media Director

Attributes

  • Media Planning 99% 99%
  • Branding Strategy 95% 95%
  • Audience Awareness 97% 97%
  • Whitewater Rafting Ability -5% -5%

“I love developing a strategy and plan of how to reach the audience in the most effective and efficient way.”

Imagine that every phone call you took was someone trying to sell you something. And they each told you they offered the best product. Then you had to decide what really was the best. Such is the world of Nicole as JFG’s media director. Day in and day out, she sifts through offers and proposals and then relies on her 20-plus years of experience to put together a strategy for clients that actually works.

Throughout her career, Nicole has worked for marketing firms in both Western New York and Atlanta, Ga., helping local, regional, national and international clients. Nicole started her career working on the planning side at larger agencies before moving to work in media planning and buying. 

Nicole is adept at identifying target audiences and designing the programs that best reach these groups, whether via traditional or digital media. She is an expert in all forms of marketing, advertising and promotions strategy, planning and buying, including local and national radio, television and newspaper, national consumer and trade magazines, out-of-home advertising and digital outlets. 

In her free time, you’ll find Nicole at her kids’ sporting events or gardening or walking her dog or sitting on a beach, but never on the phone – or on a whitewater rafting excursion, which was the one offer she didn’t vet properly.

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J. Fitzgerald Group

12 W. Main St.
Lockport, NY 14094
716.433.7688

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Western New York’s only dynamic, creative training and ideation workspace.

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