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Our Blog

What’s going on at JFG? A lot.  Every day is different here, so check back often to see what we’ve been up to lately.

What to Expect from Social Media Marketing

What to Expect from Social Media Marketing

In the constantly evolving world of social media, it can be difficult for businesses to stay on top of trends and connect with an audience that can be just as fickle as the social platforms themselves. It is no longer optional for businesses to have some kind of...

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How Getting Hacked Showcased Our Core Values

How Getting Hacked Showcased Our Core Values

I’ve always been a fan of roller coasters. The anticipation as you near the top, the fear as you look around and realize how high you are, the cresting at the top of the hill as you watch those in front of you disappear, and then the stomach-churning drop followed by...

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Big Money on Big Game Ads – But How Big Is the Impact?

Big Money on Big Game Ads – But How Big Is the Impact?

The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...

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How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization wants to do, but often is a matter of necessity. Whether your site has...

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Social Media Marketing: What to Expect in 2019

Social Media Marketing: What to Expect in 2019

Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much...

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Digital Dictionary: Making Sense of Search Marketing Terms

Digital Dictionary: Making Sense of Search Marketing Terms

The web is an ever-evolving environment, and it requires an adaptable approach to help make sure that your brand is visible, found by searchers and visited by users. It’s why we do a lot of tracking on metrics like CTR or suggest running a PPC campaign to drive...

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The Importance of Understanding Your Audience

The Importance of Understanding Your Audience

In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all” approach with marketing, which is why understanding who the key decision...

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