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Local businesses choose JFG for assistance with digital marketing, branding and more With the first quarter of 2019 in the books, J. Fitzgerald Group (JFG) is off to a great start to the year, with several new clients choosing the marketing, advertising and branding...

In the constantly evolving world of social media, it can be difficult for businesses to stay on top of trends and connect with an audience that can be just as fickle as the social platforms themselves. It is no longer optional for businesses to have some kind of...

The International Center for Studies in Creativity (ICSC) at Buffalo State College has selected J. Fitzgerald Group as its partner for new projects focused on brand development for the center as well as the design of a new website and blogging site.

In any relationship, there can be challenges, and it’s as true of our friendships and love lives as it is in marketing partnerships. Often the problems come down to perceived or actual failures to be open, honest and fair with one another, which is why it’s important...

J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named the marketing agency for Laramy “Sasquatch” Miller, star of “Last of a Breed” on The Sportsman Channel.

I’ve always been a fan of roller coasters. The anticipation as you near the top, the fear as you look around and realize how high you are, the cresting at the top of the hill as you watch those in front of you disappear, and then the stomach-churning drop followed by...

The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...

Marketing and advertising agencies have been a part of the marketplace for more than two centuries, helping product manufacturers and service providers connect with those in need of what they have to offer. Agencies like ours exist symbiotically with business – when...

If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization wants to do, but often is a matter of necessity. Whether your site has...

Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much...

The web is an ever-evolving environment, and it requires an adaptable approach to help make sure that your brand is visible, found by searchers and visited by users. It’s why we do a lot of tracking on metrics like CTR or suggest running a PPC campaign to drive...

In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all” approach with marketing, which is why understanding who the key decision...