Blog
Understanding the Impact of Influencer Marketing
From sharing their favorite products to live documenting experiences, influencers provide personalized content to a curated audience that values their opinion. Because of this, influencers have...
Benefits of Working with a Google Partner
To run a successful Google Ads campaign, you need to know the ins and outs of Google Advertising campaigns. Hiring a Google Partner Agency to do it for you will take the guesswork out of it...
Marketing Tips for Nonprofits in 2022
J. Fitzgerald Group has been helping with nonprofit marketing efforts for two decades. Our involvement in the national CreateAthon network has given us the opportunity to engage with numerous...
Make Your Email Marketing Efforts Matter
Your current inbox is likely full of newsletters. That’s no surprise since email marketing is still a leading trend when it comes to digital marketing. If you believe email marketing is dead, trust...
JFG 20th Anniversary Interview With Jack Martin
This year celebrates the 20th Anniversary of J. Fitzgerald Group (JFG). What does that mean to you personally and professionally? Well, professionally it means I’ve stayed here longer than all of my...
Expected 2022 Graphic Design Trends
As we settle into 2022, some people are focused on drinking green juice and renewing our gym membership while others are drinking a glass of wine and renewing their Netflix subscription - to that...
Marketing Trends to Expect in 2022
It’s safe to say that 2020 was highly unexpected and, as 2021 comes to a close, the same could be said about this year as well. Over the last two years, our world has drastically shifted, and as a...
2021 Holiday Marketing Efforts to Consider
Many people already have their tinsel in a tangle over the stress of holiday shopping. With shortages and shipping delays sweeping across the country, making your shopping list and checking it twice...
9/11 – How A Tragedy Led To The Start Of JFG
Over the years, people have asked what prompted us to start our own business. For me, the decision occurred on September 11, 2001 around 10:40 a.m. - about a dozen minutes or so after the second...
Think you won’t be hacked? Think again – but you can minimize your chances.
This is a cautionary tale about a small business getting hacked. We tell this to show that it can happen to anyone and to give you a few tips that may prove helpful. When you start a business, it’s...
Understanding the Behind the Scenes of Your Website
In today's age, a website is an essential part of every business. While consumers only need to be focused on the front-facing end of a website, business owners need to make sure they have a grasp on...
Guide to Google Reviews
As the world's most popular search engine, Google is often how a consumer will research and discover businesses. In fact, BrightLocal found that in 2020, 93% of consumers used the internet in some...