some random thoughts

Longtime expert helps expand JFG’s digital efforts David Gardner, a longtime digital sales specialist in Western New York, has joined the team at J. Fitzgerald Group (JFG) in Lockport, to help drive the company’s efforts on behalf of clients locally and around the...

The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...

Every business or organization relies on marketing, whether it’s to gain customers, increase exposure or simply grow awareness about a product or service. While some handle their promotional and advertising work internally, many turn to a marketing and advertising...

The holidays are a time for family, friendships and – of course – a few antics. That’s why, in the weeks leading up, we took to social media to showcase our marketing services and branding expertise – and have a little fun along the way. Our “12 Days of Christmas”...

With so much advertising happening online now, brands are cutting back on some more traditional promotional channels. In fact, according to a study done by the research firm eMarketer, 2019 is expected to be the year that digital ad spending overtakes traditional ad...

Online advertising is becoming more and more relevant to a properly functioning marketing strategy. With the myriad digital platforms increasingly encouraging interactive formats and dynamic graphics, many wonder if there’s still a role for print ads in today’s...

Advertising is a constantly changing field. What works today wouldn’t have worked yesterday and probably won’t work tomorrow. Even within this ever-evolving landscape, however, some mediums have continuously provided marketers excellent opportunities to be noticed....

No matter what your company or organization does or sells, your customers are online. They are interacting on social channels with their friends, colleagues and other brands in search of information, recommendations and entertainment. If your brand is not around to...

Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s a far more complicated question to answer, and can depend a lot of...

Seven marketing agencies across the U.S. and in Romania will host CreateAthon® events in celebration of Pro Bono Week, Oct. 20-26, 2019. Read more here.

The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including branding projects, social media work, new websites and more – and there’s...

Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have...