some random thoughts
It’s Not a Cost, It’s an Investment – How to Understand Agency Pricing
Every business or organization relies on marketing, whether it’s to gain customers, increase exposure or simply grow awareness about a product or service. While some handle their promotional and advertising work internally, many turn to a marketing and advertising...
Embracing the Holiday Spirit: JFG’s 12 Days of Christmas Social Media Video Series
The holidays are a time for family, friendships and – of course – a few antics. That’s why, in the weeks leading up, we took to social media to showcase our marketing services and branding expertise – and have a little fun along the way. Our “12 Days of Christmas”...
On the Road – Using Billboards as Part of Your Marketing Strategy
With so much advertising happening online now, brands are cutting back on some more traditional promotional channels. In fact, according to a study done by the research firm eMarketer, 2019 is expected to be the year that digital ad spending overtakes traditional ad...
Not Dead Yet – How Print Advertising Still Fits in the Modern Landscape
Online advertising is becoming more and more relevant to a properly functioning marketing strategy. With the myriad digital platforms increasingly encouraging interactive formats and dynamic graphics, many wonder if there’s still a role for print ads in today’s...
Over the Airwaves – How to Make the Greatest Impact with Radio Ads
Advertising is a constantly changing field. What works today wouldn’t have worked yesterday and probably won’t work tomorrow. Even within this ever-evolving landscape, however, some mediums have continuously provided marketers excellent opportunities to be noticed....
Six Do’s & Don’ts of Social Media
No matter what your company or organization does or sells, your customers are online. They are interacting on social channels with their friends, colleagues and other brands in search of information, recommendations and entertainment. If your brand is not around to...
Who Owns Your Website? It’s Not Always You
Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s a far more complicated question to answer, and can depend a lot of...
CreateAthon® Celebrates Global Pro Bono Week With 7 Pro Bono Marketing Events Across US, Romania
Seven marketing agencies across the U.S. and in Romania will host CreateAthon® events in celebration of Pro Bono Week, Oct. 20-26, 2019. Read more here.
Looking Back at a Busy Summer and a Full Fall
The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including branding projects, social media work, new websites and more – and there’s...
Reaching Out with OTT: Using New Technology to Reach Audiences
Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have...
Buying in to Branding – Why Branding Matters for Your Marketing
Branding is so much more than simply placing a print ad, TV spot or digital campaign. It’s also why many small and mid-sized businesses struggle to find success with their self-promotion. Branding is one of the fundamental building blocks of good marketing, developing...
Your Website and Your Car – Making Sense of Digital Marketing
I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not otherwise have a good frame of reference and can distill down some of the...