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some random thoughts

Looking Back at a Busy Summer and a Full Fall

Looking Back at a Busy Summer and a Full Fall

The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including branding projects, social media work, new websites and more – and there’s...

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Reaching Out with OTT: Using New Technology to Reach Audiences

Reaching Out with OTT: Using New Technology to Reach Audiences

Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have...

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Your Website and Your Car – Making Sense of Digital Marketing

Your Website and Your Car – Making Sense of Digital Marketing

I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not otherwise have a good frame of reference and can distill down some of the...

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Call Your Banner (Ad) Men: Houses Competing for the Throne

Call Your Banner (Ad) Men: Houses Competing for the Throne

Digital advertising offers a wide variety of different options and avenues for a business to reach their prospective audience. With search ads, banner ads, social media ads – and the many specific platforms within each tactic – there’s a lot to consider, so how do you...

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