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JFG Named Agency of Record for Alta Construction Equipment

In JFG News by Ryan Yaeger

Heavy equipment sales, rental and service company is largest in Midwest LOCKPORT, N.Y. — J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company. Alta Equipment Company is headquartered in Detroit, Mich., where its first location opened in 1984. The company has expanded dramatically in the past three decades, growing to open new locations across Michigan and into Indiana. In late 2017 and 2018, the company began expansion into Illinois and the Chicago metro area, offering a full range of machines from Volvo Construction Equipment®, Link-Belt® cranes, Sennebogen® material handlers, Genesis® shears, Genie® aerial equipment, Gomaco® concrete paving products and many other machinery lines for construction and industrial clients. Today, Alta stands as the largest heavy equipment dealer in the Midwest, serving clients in Michigan, Indiana and Illinois. The company …

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WordPress with Gutenberg – Moveable Hype

In JFG News, Web Design by Support Team

Before we dive into Gutenberg, let me start with a very short history of WordPress/TinyMCE. TinyMCE is the current default content editor built into WordPress, and it has been for quite some time. When I first started working with WordPress a great many years ago, TinyMCE was downright impressive compared to writing raw HTML or using simple text area-based CMS systems, especially when it comes to a client’s ability to edit their site’s content in a meaningful way. TinyMCE was – and in many ways still is – a great (and prolific) WYSIWYG editor, not in the least due to its Microsoft Word-like interface. With its familiar look, TinyMCE (and other similar WYSIWYG editors) have empowered end users by giving them easy access to change font styles, text alignment, add images and video, update headers and insert links, among other things. A More Mature Web But as Web 2.0 matured, and now Web 3.0 becomes more and more visible, it …

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WordPress with Gutenberg – It’s No Printing Press

In JFG News, Web Design by Ryan Yaeger

Massive WordPress Update Fails to Impress More than six centuries ago when Johannes Gutenberg invented the printing press, he brought mass media to life, forging the way to the large-scale printing and dissemination of information and knowledge across the world. Almost 16 years ago, when WordPress entered the world, it nearly did the same for the web. Offering an easy-to-use interface, WordPress has made publishing on the web a simple process for lay users and provides a stable and reliable foundation for further development for advanced users and more robust functions. In a decade and a half, WordPress has become a dominant force on the web, with W3Techs saying that some 31 percent of all websites – and 60 percent of all websites using a known content management system – rely on WordPress. Change on the Horizon However, the winds of change are in the air. WordPress has been developing a new way to interact with the platform and to …

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Casting a Wider Net: JFG Launches 3 New Websites

In JFG News by Support Team

The month of May has been good here in Western New York. Our long, seemingly and unending winter has finally broken into warm spells and sunshine. The Sabres won the first pick in the draft lottery – finally. And here at J. Fitzgerald Group, we’ve launched three newly redesigned websites to give our clients a more modern and refreshed look.

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Consolidated Marketing: One Team, Many Possibilities

In JFG News by Support Team

Many businesses have grown their marketing with their needs, taking an a la carte approach to adding new capabilities and channels to their efforts only when they need to. In many instances, the firm that does excellent print advertising may not offer paid search ads online or lack social media management capabilities. In turn, this means the business owner reaches out and finds different firms, agencies or individuals to take on these specialized aspects of their marketing.

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Marketing in 2017: A look back at what worked in an ever-evolving landscape

In JFG News by Support Team

2017 has been an interesting year in the world of marketing. The shifting of priorities for marketers was a consistent theme throughout nearly all aspects of the brand promotion and advertising realm, and businesses had to be vigilant to stay ahead of the curve. Let’s take a look at a few highlights that stood out as important trends for the year.

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Looking through the Looking Glass at 2018

In JFG News by Support Team

As we wind down 2017, now is the time to start looking forward. Many organizations and businesses spend December mopping up year-end projects, reviewing successes and failures, and planning ahead for what to do and how to do it in the new year.

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Dan Tidwell Named Vice President, National Sales at J. Fitzgerald Group

In JFG News by Support Team

Dan Tidwell has joined J. Fitzgerald Group (JFG) in Lockport as vice president, national sales. In this new capacity, Tidwell will be working as a brand ambassador and strategic consultant, speaking with new clients and potential customers about the capabilities of the marketing communications firm at a national and international level.

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Five Ways to Become More Productive

In JFG News by Support Team

Have you ever tried to accomplish several goals or requests throughout the day, but always fall short? Don’t worry, we have you covered. In order to conquer daily objectives, you must become more productive. Here at JFG, we have five unique tips to stay focused all-day long.

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7 Ways to Write the Perfect PR Pitch

In JFG News by Support Team

Good public relations is foundational to any good business. But most entrepreneurs know very little about public relations and how it has shifted over the years — and even less about how to actually pitch a story to members of the media.

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JFG Launches New Microsite for UBMD Physicians’ Group

In JFG News by Support Team

As UBMD Physicians’ Group prepares to open a location in the Conventus building on the Buffalo Niagara Medical Campus, JFG was pleased to design and launch a new microsite to help patients stay informed about the move. The new site is located at www.ubmdconventus.com.

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Celebrating Our 16th Year with Style

In JFG News, Sweet 16 by Support Team

This year marks JFG’s 16th. We were founded on Dec. 31, 2001 and opened in the aftermath of an historic snowstorm that brought more than 80 inches of snow to Buffalo. Running a business for 16 years is no small feat. So when Jack Martin, our president, and Carmel Cerullo-Beiter, our vice president, decided that a logo should be created to commemorate the occasion, they turned to JFG Art Director Aaron Niziol.

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JFG Designs New Website for Lockport’s Historic Palace Theatre

In JFG News by Support Team

When Lockport’s Historic Palace Theatre needed a new website design and corresponding marketing collateral, they applied to be part of J. Fitzgerald Group’s 2016 CreateAthon, our annual 24-hour blitz of pro bono work for local non-profit organizations.

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7 Ways to Write Quality Social Content — Without Clickbait

In JFG News by Support Team

Writing clickable social content is one thing. Doing it without resorting to clickbait is another. Here, we share seven ways you can make your social content more clickable, provide clear value to readers, and compel them to click through to your website.

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Brand Identity? Check. But What About Brand Promise?

In JFG News by Support Team

Building a brand identity is critical for any business. But does your organization deliver on its brand promise?

An April 2016 study on brand experience by Brandworkz and CIM surveyed 2,200 marketing leaders worldwide about challenges, opportunities, and best practices for aligning brand promise with customer experience.

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