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Casting a Wider Net: JFG Launches 3 New Websites

In JFG News by Support Team

The month of May has been good here in Western New York. Our long, seemingly and unending winter has finally broken into warm spells and sunshine. The Sabres won the first pick in the draft lottery – finally. And here at J. Fitzgerald Group, we’ve launched three newly redesigned websites to give our clients a more modern and refreshed look.

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Consolidated Marketing: One Team, Many Possibilities

In JFG News by Support Team

Many businesses have grown their marketing with their needs, taking an a la carte approach to adding new capabilities and channels to their efforts only when they need to. In many instances, the firm that does excellent print advertising may not offer paid search ads online or lack social media management capabilities. In turn, this means the business owner reaches out and finds different firms, agencies or individuals to take on these specialized aspects of their marketing.

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Marketing in 2017: A look back at what worked in an ever-evolving landscape

In JFG News by Support Team

2017 has been an interesting year in the world of marketing. The shifting of priorities for marketers was a consistent theme throughout nearly all aspects of the brand promotion and advertising realm, and businesses had to be vigilant to stay ahead of the curve. Let’s take a look at a few highlights that stood out as important trends for the year.

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Looking through the Looking Glass at 2018

In JFG News by Support Team

As we wind down 2017, now is the time to start looking forward. Many organizations and businesses spend December mopping up year-end projects, reviewing successes and failures, and planning ahead for what to do and how to do it in the new year.

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Dan Tidwell Named Vice President, National Sales at J. Fitzgerald Group

In JFG News by Support Team

Dan Tidwell has joined J. Fitzgerald Group (JFG) in Lockport as vice president, national sales. In this new capacity, Tidwell will be working as a brand ambassador and strategic consultant, speaking with new clients and potential customers about the capabilities of the marketing communications firm at a national and international level.

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Five Ways to Become More Productive

In JFG News by Support Team

Have you ever tried to accomplish several goals or requests throughout the day, but always fall short? Don’t worry, we have you covered. In order to conquer daily objectives, you must become more productive. Here at JFG, we have five unique tips to stay focused all-day long.

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7 Ways to Write the Perfect PR Pitch

In JFG News by Support Team

Good public relations is foundational to any good business. But most entrepreneurs know very little about public relations and how it has shifted over the years — and even less about how to actually pitch a story to members of the media.

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JFG Launches New Microsite for UBMD Physicians’ Group

In JFG News by Support Team

As UBMD Physicians’ Group prepares to open a location in the Conventus building on the Buffalo Niagara Medical Campus, JFG was pleased to design and launch a new microsite to help patients stay informed about the move. The new site is located at www.ubmdconventus.com.

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Celebrating Our 16th Year with Style

In JFG News, Sweet 16 by Support Team

This year marks JFG’s 16th. We were founded on Dec. 31, 2001 and opened in the aftermath of an historic snowstorm that brought more than 80 inches of snow to Buffalo. Running a business for 16 years is no small feat. So when Jack Martin, our president, and Carmel Cerullo-Beiter, our vice president, decided that a logo should be created to commemorate the occasion, they turned to JFG Art Director Aaron Niziol.

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JFG Designs New Website for Lockport’s Historic Palace Theatre

In JFG News by Support Team

When Lockport’s Historic Palace Theatre needed a new website design and corresponding marketing collateral, they applied to be part of J. Fitzgerald Group’s 2016 CreateAthon, our annual 24-hour blitz of pro bono work for local non-profit organizations.

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7 Ways to Write Quality Social Content — Without Clickbait

In JFG News by Support Team

Writing clickable social content is one thing. Doing it without resorting to clickbait is another. Here, we share seven ways you can make your social content more clickable, provide clear value to readers, and compel them to click through to your website.

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Brand Identity? Check. But What About Brand Promise?

In JFG News by Support Team

Building a brand identity is critical for any business. But does your organization deliver on its brand promise?

An April 2016 study on brand experience by Brandworkz and CIM surveyed 2,200 marketing leaders worldwide about challenges, opportunities, and best practices for aligning brand promise with customer experience.

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Payback Incentives Gets Major Overhaul & New Program

In JFG News by Support Team

Payback Incentives, an online recognition and rewards program, has announced a major overhaul that includes a totally new sales incentives program and the creation of three tiers for its existing employee recognition program.

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