AAA Timberline PPC & SEO Campaign
AAA Timberline is a Western New York-based company that solves chimney and fireplace problems, exceeding customer expectations for over 40 years. Large and small, they do it all.

The Approach
As AAA Timberline’s partner, JFG reviewed their current marketing strategy and recommended a paid search campaign. Since this tactic can easily target customers looking for their specific services on Google, we believed it would be the best digital approach to get new customers in the door.
In 2021, JFG launched a paid search campaign to generate new leads and customers. The paid search tactic showed the highest amount of traffic, generating more than organic, direct, referral and social. In conjunction with paid advertising, JFG utilized best practices in search engine optimization to increase organic website traffic.
Clicks
Phone calls
Form submissions
%
Conversion rate
(Industry average is 6.64%)
%
Click-through rate
(Industry average is 2.41%)
The SEO Results (compared to 2019):
Search Ads
SEO
Website was optimized to rank for key terms in target locations
Conversion Tracking
Custom landing page allowed for phone call and conversion tracking.
Digital Advertising With JFG
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