Marketing & Awareness Campaign
Alta Construction Equipment
Alta Construction Equipment, a division of Alta Equipment Company, worked with J. Fitzgerald Group for several years as part of the dealer network for Volvo Construction Equipment. In 2018, however, Alta began to work directly with JFG on an expanded range of materials and branding needs as part of the company’s expansion into Illinois and the Chicago metro area.
JFG completed an extensive range of materials for Alta, from custom print advertisements and comprehensive product guides, to email campaigns, digital materials, direct mail postcards and sales support flyers and brochures. As the largest heavy equipment dealer in the Midwest, Alta has a broad reach and diverse needs for its different branches and locations to promote the company’s new and used construction and industrial equipment sales, as well as parts, service, rental machinery and client support. JFG serves as Alta’s partner in increasing brand awareness, name recognition and their competitive advantages in both new and existing markets.