Awareness & Brand Visibility
Millington Lockwood started working with JFG to build and enhance its 130-year-old business, injecting new visibility to help it continue to grow and drive brand awareness among current and prospective clients among the various markets served. It all started with development of a new tagline (“Every space has a story.”) which was carried throughout a full range of materials and supporting collateral.
JFG produced new advertisements for billboards, newspaper and magazine placement, custom plus-shaped mailers to send to various businesses and sponsorship ads placed digitally and connected with social media and website landing pages. In addition, JFG designed a new PowerPoint presentation template for the company to use in sales pitches, completed website updates to better emphasize each of the different business divisions, and developed a new leave-behind brochure to tell the overall Millington Lockwood story.