Awareness & Brand Visibility
Millington Lockwood started working with JFG to build and enhance its 130-year-old business, injecting new visibility to help it continue to grow and drive brand awareness among current and prospective clients within the various markets served. It all started with the development of a new tagline (“Every space has a story.”) which was then carried through a full range of materials and supporting collateral.
JFG produced new advertisements for billboards, newspaper and magazine placement, custom “plus-shaped” mailers to send to various businesses and sponsorship ads placed digitally, then connected with their social media presence and website landing pages. In addition, JFG designed a new presentation template for the company to use in sales pitches, completed website updates to better emphasize each of the different business divisions, and developed a new leave-behind brochure to tell the overall Millington Lockwood story.