I-Con Windows, an Irish designer of made-to-order architectural windows, approached JFG for assistance with developing a stronger presence in the United States. With an eye for detail and the ability to match superb looks with scalable production methods for mid- and large-scale needs, the company had already worked on some projects in the U.S., but needed help with making their name more well known among American designers and architects. The goal: make more purchasers aware of I-Con’s unique offerings, technical capabilities and problem-solving solutions while landing meetings and requests for quotes from new clients.
JFG worked to develop a new logo and tagline and planned out a comprehensive branding campaign, helping give I-Con new visibility within the marketplace. This included the design of new sales support materials to help showcase the company’s capabilities in brochures, fliers and direct mail postcards. JFG also completed a website redesign, making the online presence for I-Con match with the new branding and allowing the digital platform to reinforce analog materials while delivering a mobile-friendly experience that looked great on any screen.