Branding & Awareness Campaign
UBMD Family Medicine
UBMD Family Medicine, one of the practices included in UBMD Physicians’ Group, worked with JFG to further grow its online presence, with a particular focus on the practice’s OB-GYN and women’s health care services. With JFG’s existing experience working with UBMD Physicians’ Group and other UBMD practices, this made a natural partnership that was further benefited by the ability to include group-wide taglines and information to reinforce UBMD Family Medicine’s efforts.
The campaign included a variety of digital media efforts, including website and social media graphics, banner ad creation and placement and management of paid campaigns on both search engines and social media networks. The campaign helped to increase awareness throughout Western New York, leading to more calls and appointments at UBMD Family Medicine’s locations across the region.