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Branding & Awareness Campaign

Mount St. Mary’s Hospital

Mount St. Mary’s Hospital in Lewiston was experiencing several issues when it started working with JFG. Mainly, the facility was seen as the nice little hospital on the hill in rural Lewiston, NY, but when it came to innovative technologies and top-notch doctors, it was overlooked in favor of larger or more well-known medical centers in Buffalo and Niagara Falls. Residents in the area didn’t think they could get a high level of care and medical services right in their own backyard – JFG helped to change that.

Through a new marketing and awareness campaign, JFG worked with Mount St. Mary’s Hospital to help tell the story of the facility as much more than a small community hospital with outdated equipment or unknown doctors. Using the tagline “We have higher standards,” a full series of materials were created to promote the leading doctors, innovative services, expert level of care and modern technologies available at Mount St. Mary’s. This included print and billboard production and placement, as well as the production of radio and television ads. This broad approach, all driving home the same consistent message and theme, helped show the community that they care they needed was available closer than they thought.

Campaign Results:

  • 100 percent doctor referral increase
  • Changed perceptions – From the “safe, friendly community hospital” to the “friendly and cutting-edge medical innovator”
  • 25 percent increase in bed occupancy
  • Enhanced regional and national competitive positioning

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