Branding & Web Design

Ross Eye Institute

A leader in eye care and vision treatment in Western New York, Ross Eye Institute approached JFG to improve awareness within the region as well as its overall digital presence. A member of UBMD Physicians’ Group, and affiliated with the University at Buffalo Jacobs School of Medicine & Biomedical Sciences, the Ross has a unique position in the market as both a provider of expert optical and vision medicine and as an educational center for doctors learning the most advanced techniques and technologies in visual medicine.

JFG started by performing a comprehensive competitive review and then developed print materials to support the Ross’ efforts, including brochures and collateral for doctors to share with patients. In addition, JFG undertook a full rebuild of the existing website, creating a secure, mobile-friendly and user-focused experience that was easier to access across devices to find the information needed. This helped to guide both medical consumers and educational audiences to the right material to find the answers they needed to decide to contact the Ross or schedule an appointment. JFG continues to work with the Ross on an ongoing basis to provide SEO and social media management.