Chalkboard Campaign

UBMD Orthopaedics & Sports Medicine

UBMD Orthopaedics & Sports Medicine wanted a new, creative way to promote the practice’s full range of specialties and care options. JFG developed the messaging – “The Best at Making You Better.” – and then delivered it in a chalkboard-themed creative platform using stylized text and images to convey the message across a variety of platforms. JFG created digital ads that highlighted the practice as the trusted source for medical care and placed them through the Google Ads network.

JFG also created a dedicated landing page using the same theme, with an infographic page that provides access to each of the areas of specialization for the practice, along with a contact form for visitors to request a call to schedule an appointment. This page was promoted through the digital ad campaign, and became a top five inbound page for web traffic within the first two weeks of the campaign launching.


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J. Fitzgerald Group

12 W. Main St.
Lockport, NY 14094

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Western New York’s only dynamic, creative training and ideation workspace.

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