Chalkboard Campaign
UBMD Orthopaedics & Sports Medicine
UBMD Orthopaedics & Sports Medicine wanted a new, creative way to promote the practice’s full range of specialties and care options. JFG developed the messaging – “The Best at Making You Better.” – and then delivered it in a chalkboard-themed creative platform using stylized text and images to convey the message across a variety of platforms. JFG created digital ads that highlighted the practice as the trusted source for medical care and placed them through the Google Ads network.
JFG also created a dedicated landing page using the same theme, with an infographic page that provides access to each of the areas of specialization for the practice, along with a contact form for visitors to request a call to schedule an appointment. This page was promoted through the digital ad campaign, and became a top five inbound page for web traffic within the first two weeks of the campaign launching.
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