Web Marketing & Visibility
Chapman’s Heating & Cooling
Chapman’s Heating & Cooling, based in Lockport, N.Y., has provided HVAC services for residents and businesses in Niagara and Erie counties for years. However, its online presence left a lot to be desired, leading owner Gary Chapman to contact JFG for help with modernizing its web marketing and improving the company’s visibility.
JFG developed a brand-new site in WordPress, creating a mobile-friendly and responsive experience. As part of the redesign, JFG added several new dedicated pages to highlight the full range of heating, cooling and air filtration services and products available. New content emphasized the installation, maintenance and repair capabilities of Chapman’s, and more information was added for commercial and industrial customers. JFG also began a new SEO campaign at the launch of the website, and will continue to work to grow the company’s visibility in search results.
In addition to the website, JFG is also working with the company to promote its products and services on Facebook through a campaign that includes organic and boosted posts on the network. With the refreshed web presence, Chapman’s is primed and ready for the busy fall and winter season for heating systems and prepared to drive more leads and help customers any time of the year.