Driving Web Traffic & Sales Through SEO
Grand New Flag
Challenge
Headquartered in Lockport, New York, Grand New Flag is an American flag supplier that sells a wide range of custom flags and other related products all across the country. With a mission to always support American manufacturers and U.S. veterans, all of the company’s products are 100% made in America, and 5% of their net profits each year are donated to a nonprofit that helps veterans.
Since a majority of Grand New Flag’s sales are generated through their website, they came to JFG wanting to improve their online visibility in order to increase sales.
Tactics
- Search Engine Optimization (SEO)
- Blogging
Solution
JFG knew that SEO would be critical to increasing product awareness and traffic to the Grand New Flag website. To that end, our JFG team optimized existing site content in order to improve product visibility, and we fixed technical errors in order to improve the user experience on the website.
In order to provide regular, relevant content and improve ongoing organic search engine rankings, we started posting monthly blogs on the website. Each month, the blog topics chosen are tied to the most common searches surrounding specific Grand New Flag products.
Results
After JFG implemented these SEO initiatives, Grand New Flag saw a substantial increase in organic website traffic and online sales compared to the previous year, and thanks to ongoing blogs and optimization efforts, results continue to trend upward.
2,034
Increase in net position of tracked keywords
60,000
Organic sessions in 2023
65%
Increase in organic sales year-over-year