Health Plan Campaigns
Premier Consulting Associates
Premier Consulting Associates, a leading consultant and provider of health plan management services for companies, school districts and municipalities, has worked with JFG for several years to increase the company’s overall brand recognition and position in the marketplace. Through this campaign, JFG has developed a number of different materials and promotional options, including printed brochures, postcards, email banner ads and more.
JFG also worked with Premier to redesign the organization’s website, with the new version launched in September 2018. The new site offers a responsive experience for users on all devices, and provides a more user-friendly platform for staff at Premier to manage updates and revisions on their own.
The new site also offers more organization of informational content for visitors looking for news and updates and was designed from the start with SEO best practices in mind to deliver the best experience for both users and search performance. In the six months since launching, the site has seen a marked increase in performance:
• Visibility in Google My Business searches increased 226 percent
• Site click-through rate in Google searches increased 20 percent
• Clicks from Google My Business increased 16 percent
• Google search engine rankings increased 6 percent for tracked terms
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094