Ice Bumper Cars
Cornerstone Ice Arena
In 2018, Cornerstone Ice Arena in Lockport added Ice Bumper Cars to the facility, offering a new entertainment option for residents and the only opportunity to try these cars anywhere in New York. As part of the rollout, JFG worked with the arena to put together a marketing and media campaign. JFG designed an informational brochure and flier for the arena to highlight the new cars. Facebook ads were also created and placed to further promote the cars on social media.
JFG also wrote and distributed press releases to selected local media outlets to cover the cars at the reveal party a few days before they were made available to the public, and a second to distribute news of the cars’ arrival.
The campaign was a resounding success, and we even secured a live morning TV broadcast from the arena that provided even more exposure.