Volvo Construction Equipment
Volvo Construction Equipment has a very strong brand presence, but local dealers also want to personalize the company’s marketing materials to reflect their customers and areas they serve. JFG’s challenge was to create a system that kept the brand intact while allowing for local customization.
JFG developed a robust program for all U.S. and Canadian Volvo CE dealers that would serve as a platform for all marketing support. Through this i-Marketing platform, Volvo CE dealers were able to review current materials approved by Volvo CE for use nationally and internationally and request a customized version for their local print and digital outlets. Dealers could also request ads, posters, billboards, in-shop collateral, brochures, flyers and more.
An updated version of the platform was launched in April 2018, and offered even more flexibility and usability for dealers.