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iMarketing

Volvo Construction Equipment

Volvo Construction Equipment has a very strong brand presence, but local dealers also want to personalize the company’s marketing materials to reflect their customers and areas they serve. JFG’s challenge was to create a system that kept the brand intact while allowing for local customization.

JFG developed a robust program for all U.S. and Canadian Volvo CE dealers that would serve as a platform for all marketing support. Through this iMarketing platform, Volvo CE dealers can review current materials approved by Volvo CE for use nationally and internationally and request a customized version for their local print and digital outlets. Dealers can also request ads, posters, billboards, in-shop collateral, brochures, fliers and more.

The latest version of the platform was launched in April 2018, and offers even more flexibility and usability for dealers.

Western New York’s only dynamic, creative training and ideation workspace.

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