J and R Property Services

JFG worked closely with J and R Property Services, Inc., to develop a paid social media campaign to promote a “Landscape Makeover Giveaway.” The effort yielded a reach of over 20,000 Facebook users and garnered almost 850 reactions.


J and R Property Services, Inc., was looking for a way to use social media to find leads to drive new business. To achieve this goal, JFG created an enter-to-win “Landscape Makeover Giveaway.” The Facebook campaign took on a multi-step process, designed to encourage repeat engagement from users.

Part one

To enter, users had to like the J and R Facebook page and share the post, as well as post a picture of their own hideous outdoor landscape.

part two

After choosing the three worst landscapes, J and R turned it over to their followers to decide the worst through an online vote.

And the winner is...

After a neck-and-neck race of over 500 votes, a winner was selected. Along with the grand prize received by the winner, a generous Facebook fan donated $500 for the owner of the second-place landscape to get their yard done as well, showing the real-world power of a strong online community.

By the numbers

Here’s a breakdown of the campaign’s analytics:

20,620 Impressions

The number of times a post from the campaign was seen by a user.

845 Reactions

The number of times a user interacted with a post from the campaign.

44 New Page Likes

The number of new users the J and R Facebook page received during the campaign.

81 Total Shares

The number of times a user shared a post from the campaign.

5 new leads

The amount of new business opportunities that came directly as a result of the campaign.

Digital Advertising With JFG

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