J and R Property Services
JFG worked closely with J and R Property Services, Inc., to develop a paid social media campaign to promote a “Landscape Makeover Giveaway.” The effort yielded a reach of over 20,000 Facebook users and garnered almost 850 reactions.
enter-to-win
J and R Property Services, Inc., was looking for a way to use social media to find leads to drive new business. To achieve this goal, JFG created an enter-to-win “Landscape Makeover Giveaway.” The Facebook campaign took on a multi-step process, designed to encourage repeat engagement from users.
Part one
To enter, users had to like the J and R Facebook page and share the post, as well as post a picture of their own hideous outdoor landscape.
part two
After choosing the three worst landscapes, J and R turned it over to their followers to decide the worst through an online vote.
And the winner is...
After a neck-and-neck race of over 500 votes, a winner was selected. Along with the grand prize received by the winner, a generous Facebook fan donated $500 for the owner of the second-place landscape to get their yard done as well, showing the real-world power of a strong online community.
By the numbers
Here’s a breakdown of the campaign’s analytics:
20,620 Impressions
The number of times a post from the campaign was seen by a user.
845 Reactions
The number of times a user interacted with a post from the campaign.
44 New Page Likes
The number of new users the J and R Facebook page received during the campaign.
81 Total Shares
The number of times a user shared a post from the campaign.
5 new leads
The amount of new business opportunities that came directly as a result of the campaign.
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