Marketing & Branding
Last of a Breed
Laramy “Sasquatch” Miller is both a mountain man and a mountain of a man. Standing 6’7″ and weighing in a 270 lbs., he has a love for hunting, trapping and naturalism in his blood, and has made a career of sharing that with the world.
Laramy started working with JFG to develop a more consistent brand and logo, redevelop his website, and create additional new materials and social media posts in support of his new TV show, “Last of a Breed,” airing on the Sportsman Channel. The new arrowhead logo was created first, using a burned-in look to help lend a rustic feel. This was then adapted for use in a style guide that outlined overall standards for social media, print, web and other displays of the Last of a Breed brand.
Taking from that, a new site was developed in WordPress and launched in May 2019. This new site offered an easier-to-access platform for updates and allowed for future growth and expansion to include a shop to buy gear and apparel. The new site is also being actively optimized with SEO to drive visitors to the website and upcoming web store.
Finally, JFG also created supporting collateral and materials for Laramy’s use on the road, including banners for trade shows, a new fact sheet and media kit for promotion, and apparel designs that can be purchased by fans.
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094