Marketing and Awareness Campaign
Leadership Niagara was one of nine organizations selected for inclusion in JFG’s 2018 CreateAthon marketing blitz. The organization is the longest-running leadership development program in New York state, serving individuals and organizations throughout Western New York and Southern Ontario.
JFG created a new look for Leadership Niagara using origami-style designs as a visual theme. This look was then carried through numerous branded items to help promote Leadership Niagara’s presence across Western New York. Some of the new materials created for this campaign included an updated version of Leadership Niagara’s program’s brochure, an informational flier, and billboard and bus board designs that were placed at locations in Erie and Niagara counties in late fall 2018.