‘Life is a Journey’ Campaign
JFG developed the tagline “Life is a Journey” and then developed a wide range of materials to spread the message, including TV, outdoor, digital and print ads and collateral materials, including an annual report. We showed real-life situations using real members who told their stories about Cornerstone being there for them at every step of their journey.
The results? An increase in members, deposits and loans as well as a greater awareness of all that Cornerstone has to offer.