‘Life is a Journey’ Campaign

Cornerstone CFCU

As the region’s largest credit union, Cornerstone CFCU is at the heart of all things Niagara County. They help members buy a car, get a home or put on an addition, save for college and so much more. When Cornerstone approached JFG, they wanted to reach out to the next generation of potential members and show them how they would be there for them in all phases of their lives.

JFG developed the tagline “Life is a Journey” and then developed a wide range of materials to spread the message, including TV, outdoor, digital and print ads and collateral materials, including an annual report. We showed real-life situations using real members who told their stories about Cornerstone being there for them at every step of their journey.

The results? An increase in members, deposits and loans as well as a greater awareness of all that Cornerstone has to offer.