‘Life is Beautiful’ Campaign
The GreenFields Continuing Care Community
The GreenFields Continuing Care Community, part of Niagara Lutheran Health System, partnered with JFG to develop a new marketing campaign in support of their facility. JFG developed the new brand positioning and tagline – “Life Is Beautiful” – and produced printed newsletters, brochures, folders and print advertisements in support of the campaign. We also created digital display ads and developed a website that gave The GreenFields a modern, friendly look.
JFG also scripted and produced four television spots that told the story of each of the areas of specialization offered at The GreenFields: residential living (GreenField Manor), assisted living (GreenField Court), memory care and enhanced assisted living (GreenField Terrace) and the inpatient and outpatient rehabilitation services (GreenField Health & Rehabilitation Center). JFG also created general awareness ads that focused on the entire campus.