Mobile Screening Mammography
Windsong Radiology Group
Windsong Radiology Group approached JFG for assistance in developing and promoting Windsong’s new Mobile Screening Mammography initiative. Starting with strategic planning and meeting facilitation services, JFG helped develop this new effort to make mammography more accessible to residents throughout the eight counties of Western New York.
Windsong needed a vehicle wrap designed to fit the group’s new mobile mammography vehicle – a coach that was outfitted with all equipment needed to perform mammography independent of an office setting. JFG designed the graphics and worked with Windsong to also promote the new mobile unit through a series of local print ads, fliers, postcards, email marketing and television promotions that included local news anchors speaking in support of the importance of getting screened.
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094