‘Need a Loan?’ Illustration

Cornerstone CFCU

Cornerstone Community Federal Credit Union was looking to develop a campaign that would drive loan inquiries while playing off the hometown feel established by the “Life is a Journey” theme. In developing a new look for Cornerstone’s marketing materials, JFG created a stylized “cutout” look that created scenes for different collateral with unique drawings, creating a classic look with a modern splash.

This cutout design has proven both effective and versatile, and has been used in a number of different media platforms for Cornerstone, including the credit union’s annual report, a series of print advertisement in local news outlets, billboards, digital banners and social media marketing through Facebook ads.