‘Need a Loan?’ Illustration
Cornerstone Community Federal Credit Union was looking to develop a campaign that would drive loan inquiries while playing off the hometown feel established by the “Life is a Journey” theme. In developing a new look for Cornerstone’s marketing materials, JFG created a stylized “cutout” look that created scenes for different collateral with stylized drawings, creating a classic look with modern splash.
This cutout design has proven both effective and versatile, and has been used in a number of different media platforms for Cornerstone, including the credit union’s annual report, a series of print advertisement in local news outlets, billboards and digital banners for both search engine marketing (SEM) and social media marketing in Facebook ads.
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094