Marketing and Awareness Campaign
Historic Palace Theatre
The Palace Theatre was adopted as part of JFG’s annual CreateAthon effort in support of the theatre’s staff and volunteers’ goal to continue restoration and revitalization of the nearly 100-year-old landmark facility. The Palace was in desperate need of a new website to keep the public informed of all upcoming events as well as how they could get involved. JFG completed a new site, built to be responsive for all devices, and designed to allow for easy updates as the theatre schedule changes regularly.
In addition, JFG created a donor brochure and packet to assist the organization in obtaining funding from regional businesses and foundations. The pieces told the story and explained the need for continued local support to keep the theatre thriving. As a result, the Palace raised enough funds to undertake a major renovation in 2018 to bring it back to its original glory.
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094