UBMD Orthopaedics & Sports Medicine Scores Big With Giveaways

A social media giveaway is more than just a giveaway. When executed properly, a giveaway on social media will increase your page following, boost your engagement, and build brand awareness. JFG employed strategic giveaways on Facebook to do exactly that for the team doctors for the pros, UBMD Orthopaedics & Sports Medicine.

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This Giveaway Scored with Fans

Physicians at UBMD Orthopaedics & Sports Medicine are the doctors for the pros, including the Buffalo Sabres, Buffalo Bills, Buffalo Bandits and Rochester Americans.

Everyone loves a good giveaway – and, for local sports fans, that’s especially true when Buffalo Bills gear is involved. JFG used a paid social media campaign to increase UBMD Orthopaedics & Sports Medicine’s following and increase engagement with its fans. 

The giveaway produced more than 500 new page likes in one week and, even though the main goal of the campaign was to build follower growth and increase engagement, it did more than that. The post received more than 800 shares, which means that this post was shown across thousands of Facebook pages – 8,466 to be exact. This type of exposure dramatically increased overall brand awareness across Facebook. 


The number of times the post was shared.

796 Post Likes

The number of people that reacted on the post.


The number of people that commented on the post. 

522 New Page Likes

The number of new page followers.

Paid Campaigns

Paid campaigns to extended reach, increased awareness and grew leads.

Organic Management

By utilizing a strategic 30-day posting calendar, we kept the page consistent. 

Strategic Planning

We strategically planned out all social media efforts and campaigns.

Top Shelf Results

The team doctors for the pros support the players at every Sabres game, and for all the Sabres fans in Buffalo, N.Y, we developed and ran a signed Buffalo Sabres jersey giveaway. The campaign was incredibly popular and ended up scoring big results with Sabres fans.

This giveaway reached almost 5,000 people and received over 721 comments. By keeping our graphics within the latest Facebook guidelines and optimizing the post throughout the campaign, the promotion achieved the highest possible performance and reach. A properly executed giveaway on social media is a great way to get your fans involved, engage with the audience, and give your brand more exposure that can drive new business and grow your bottom line. 


The number of times the post was shared. 


The number of people that commented on the post.

521 Post Likes

The number of people that reacted on the post.

437 New Page Likes

The number of new page follwers.

Digital Advertising and Giveaways With JFG

Digital ads are everywhere, but there’s more to being successful with digital advertising than just having a budget. Using digital marketing can result in more targeted, measurable and effective campaigns when done correctly – and this is especially the case with social media giveaways. At JFG, our experts have helped countless brands and businesses place, manage and optimize their digital ads and giveaways to increase engagement, drive website traffic and increase conversions. Learn how we can help by giving us a call today.