Website & Branding
GymBro Fitness started in 2020 in response to the COVID-19 crisis as a way to help people maintain their physical and mental health by providing access to remanufactured fitness equipment, allowing people stuck at home to exercise from their living rooms or basements.
JFG was able to help GymBro Fitness go from acquiring most of its business from answering Facebook Marketplace inquiries to a consistent digital presence. This overhaul came complete with a fully modernized e-commerce website and a consolidated brand voice and look that touts their veteran-owned background and provides clear calls to action to help promote sales.
Within the first month of the launch the website generated over $50K in sales through 68 transactions.