GymBro Fitness: Website & Branding


What started as a Facebook Marketplace site selling remanufactured fitness equipment has blossomed into a full-blown digital powerhouse thanks to the creation of a consistent brand identity and fully modernized e-commerce website for GymBro Fitness, courtesy of JFG.


As the COVID-19 pandemic sequestered millions of Americans inside their homes, GymBro Fitness saw an opportunity to help people equip their home gyms easily and economically. Taking orders over Facebook was no way to grow their business, so the owners turned to JFG for help developing an improved digital presence. Acting quickly, JFG responded with a sharp, compelling website that reflects the core values of the veteran-owned business while incorporating cutting-edge ecommerce capabilities.


Within the first month of launch, the new website had generated more than $50,000 in sales through 68 transactions.

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