Women’s Breast Imaging Campaign
Windsong Radiology Group
JFG and Windsong Radiology Group have worked together to create and produce a number of marketing campaigns to promote Windsong’s women’s breast imaging services. Starting in 2014, we developed a compelling integrated campaign that included ads on television, radio, print, digital, transit as well as additional marketing collateral. This was expanded through a partnership with the Buffalo NBC affiliate for a “Takes Two” promotion, which included newscaster public service announcements, on-air promos featuring spokespeople, social media advertising, a microsite, online ads and monthly emails from the station.
In 2018, JFG created a new TV spot that refreshed and evolved the 2014 message. This new spot was produced in JFG’s Space Between facility, and is currently airing on Buffalo TV stations.