Branding & Social Media SANY Canada SANY Canada is the latest division of worldwide SANY Heavy Equipment, now expanding to serve customers in the provinces of Canada. SANY has developed a reputation for strong performance combined with affordability in the heavy...
SANY America: Marketing & Branding Situation SANY America, already a well-established world leader in the manufacture of heavy equipment for the construction and port operation industries, came to JFG with the goal of building its brand and promoting its product...
Stand for Safety Volvo Construction Equipment As part of its drive to improve awareness and emphasize their culture of working safely, Volvo Construction Equipment worked with JFG to develop a new campaign for its U.S. headquarters in Shippensburg, PA. The campaign...
Marketing & Awareness Campaign Alta Construction Equipment Alta Construction Equipment, a division of Alta Equipment Company, worked with J. Fitzgerald Group for several years as part of the dealer network for Volvo Construction Equipment. In 2018,...
I-Marketing Volvo Construction Equipment Volvo Construction Equipment has a very strong brand presence, but local dealers also want to personalize the company’s marketing materials to reflect their customers and areas they serve. JFG’s challenge was to create a system...