Brand Development


Let's Work Together

What's the Story?

The first and most important step to a brand is the development of a compelling message that will carry through all materials.  Becoming first of mind, with multiple, consistent messages, is essential, especially as you strive to widen your exposure and get the message out.

Explore Your Identity

Who you are as a company is wrapped up in your brand. Make sure it’s something people can identify with by working with JFG.

Define Your Brand Voice

Your brand speaks volumes – and your customers are always listening. So, what does yours say about you? Let JFG help define it.

Target the Right Audience

You can have the best products or services in the world – but without an audience, there is no business.

Live Your Brand - Inside and Out

The ultimate key to success is to ensure that everyone at your company lives the brand – and is given the proper tools for success.

Featured Case Studies

We could tell you why you should work with us for days – but our results speak louder than words. So check out some of our case studies below because seeing is believing. Then give us a call and let’s see what we can do to help your company.

Alta portfolio
Last of a Breed cover
AAA cover art

A Consistent Brand is in the Details

You want customers to find you and remember you. That means you have to stay consistent in everything you do. That doesn’t mean you need to be boring – it just means that once you settle on a look, a theme, colors, fonts, etc., that you need to stick with it, Your brand should include:

  • Positioning
  • Personality
  • Key messages
  • Tone of voice
  • Editorial style
  • Designated typeface for use on all materials
  • Designated use of logo/tagline and image placement
  • Corporate color scheme
  • Images and theme

Brand Development Tactics

JFG can assist with branding, rebranding or maintaining your brand – all depending on where you are currently,

Tactics can include:

  • Brand Voice
  • Logo Development
  • Tagline Development
  • Style Guide