Reporting & Optimizing

Creating an advertising campaign and placing it is only one part of the process. The other is determining the success of your campaign. That’s where JFG’s experience comes into play.  We can provide reporting on the performance of different media placements and our work on optimizing your ad on any platform, helping you reach the greatest audience with every marketing dollar.

Best Bang for Your Buck

Whether you’ve got a campaign running on traditional platforms like radio or television or are focused more on modern media like online banner ads and digital pre-roll, we have access to a full suite of analytic data that can help us assess the performance of your campaign and identify opportunities to boost performance. On traditional media, we can review the demographic breakdowns of your ad placements and determine whether or not a given time slot or program block is a good fit for your business or organization. We can also work to identify the times that have the greatest number of viewers or listeners, allowing you to reach the largest audience possible – great for an awareness campaign.


Online we have access to even more robust reporting and analytics which gives us a more in-depth ability to review your campaign and its performance. With digital analytics, we can identify which ads are performing best, which are leading viewers to the website and even which ads have the highest conversion rates. This allows us to recommend running variations based on tangible reporting, optimizing your campaign performance and increasing leads, purchases and the return on investment for your campaign.


Monthly Reporting on Success

Each month during your campaign, we’ll deliver a report on the performance of your ad placements, allowing you to see at a glance how your marketing and advertising budget is being spent and what kind of exposure you’re receiving. This makes it easy to understand how your brand is performing and can help you tie new sales during the month to campaign promotions, giving you a greater understanding on the benefit of your advertising. Let us show you what you can expect with sample reports and then put us to work on helping promote your brand, your products or your services.

We Report to You

At the end of the day, when you’re a client with JFG, we report to you. That means more than just optimizing your campaign and delivering monthly reports – that means that you call the shots and we work to execute to the best of our ability. Your success is our success, so let us show you why we’re the agency so many companies and organizations turn to for help with their media and placement needs. Give us a call today or complete an online form now to get started. 

Call us at
716.433.7688 or

Western New York’s only dynamic, creative training and ideation workspace.