Strategy is everything when it comes to your marketing. Without it, things are just scattershot, and that’s a huge waste of money and time. The increased competition for mindshare among prospective customers demands that you always think strategically. That’s where JFG excels. We work with you to devise a strategic marketing plan that makes sense for your company – and then we help execute it flawlessly.

Market Research & Planning

When you fail to plan then you’re planning to fail.

Developing advertising without doing the proper research and planning first is like driving without a destination in mind or a GPS to guide you. You’ll get somewhere – but where it is and how long it takes is anybody’s guess.

“Guessing” is not something we recommend, especially when it comes to your marketing budget. So, let JFG conduct research on your company and industry, then we’ll come up with a plan that will get you where you need to go – fast.

Brand Development

If your brand confuses you, imagine how potential customers feel.

Your brand is your company’s No. 1 asset. The look, the feel, the tone. They all combine to project an image in your customer’s mind. But when there’s inconsistency (different colors, logos, messages, etc.) there will be brand confusion. And that’s never a good thing.

JFG will develop, revise or maintain your company’s current brand to ensure that you are always consistent. And then we will set to creating materials that carry that consistent image to the eyes of your prospects.


Media Relations

You’ve got a great story. But are the right people reading it?

You can have the best product or service on the planet – but unless you have a targeted media strategy, it’s doubtful that anyone will hear about it. And now that media has become so fragmented, it’s more critical than ever to have a solid plan to get in front of prospects where their “eyes” are currently.

JFG will work with you to determine your audience and then evaluate the appropriate media outlets to get your message in front of them at the right time.


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