Last of a Breed
Laramy “Sasquatch” Miller is a mystery of sorts, but he wanted his new show “Last of a Breed” to be as visible as possible. Through the use of paid and organic social media campaigns, we successfully promoted the show and his brand to his existing – and new – fans.
Building Awareness with Social Media
Social media platforms such as Facebook and Instagram are very effective at reaching a large number of people with specific interests or demographics. We utilized a paid video campaign to reach a nationwide audience that was interested in watching Laramy’s new show, “Last of a Breed.” With defined targeting and eye-catching visuals, we were able to deliver over 720,000 impressions and increase awareness and viewership of his Sportsman Channel show.
Paid Campaigns
We strategically used paid campaigns to reach a new audience that was interested in watching “Last of a Breed.” The Facebook ads increased viewership.
Organic Management
Social Monitoring
The Facebook page has over 26,000 followers, which means we are constantly monitoring the page for comments, messages and questions.
THE RESULTS
116,584 Video Plays
721,580 Impressions
420,353 Reach
5,445 Link Clicks
Engaging Your Audience with Organic Posting
Organic posting is an incredibly efficient and effective way to connect with your audience, receive feedback, establish trust and build loyalty.
New Page Likes
Average Monthly Engagement
Average Monthly Reach
Social Media Posts
It’s important that social media content is visually interesting and engages with the audience. Laramy’s Facebook posts are designed to be personable and interesting to his audience so they can relate to the content posted.
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094
716.433.7688
Western New York’s only dynamic, creative training and ideation workspace.
