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Holiday Marketing Checklist

Holiday Marketing Checklist

As of this writing, Christmas is just 10 days away and holiday marketing is still going full steam ahead. Email inboxes all over the world are being flooded with promotions for last-minute holiday deals, not to mention the display ads crowding every website and...
Social Media Marketing: B2B Versus B2C Tactics

Social Media Marketing: B2B Versus B2C Tactics

Things have changed a lot in the world of social media marketing since Facebook was created to be a social platform aimed at college students to meet one another and Twitter began as a microblog of sorts. It’s funny how things evolve. As Facebook, Twitter and...
Eight KPIs To Include In Your Content Marketing Strategy

Eight KPIs To Include In Your Content Marketing Strategy

Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made...
3 Tips To Help With Your Content Distribution Strategy

3 Tips To Help With Your Content Distribution Strategy

With more content providers than ever before, the Internet has never been so chaotic. So how do brands ensure content is seen? When it comes to creating a successful content strategy, clever distribution plays an increasingly important part. Determine How Your Target...