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7 Ways to Write Quality Social Content — Without Clickbait

7 Ways to Write Quality Social Content — Without Clickbait

Writing clickable social content is one thing. Doing it without resorting to clickbait is another. Here, we share seven ways you can make your social content more clickable, provide clear value to readers, and compel them to click through to your website. Know Your...
Eight KPIs To Include In Your Content Marketing Strategy

Eight KPIs To Include In Your Content Marketing Strategy

Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made...
The 5 Best Free Content Analytic Tools Available

The 5 Best Free Content Analytic Tools Available

SimilarWeb Want to spy on your competitors? (Don’t worry, this is totally legal.) SimilarWeb lets you plug in any mobile app or website, receive insights about traffic and rankings, and compare the data against competing sites. After entering a URL, you can see the...
6 Reasons Why Your Site Isn’t Ready for A/B Testing

6 Reasons Why Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into refining your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied quite a few blogs on conversion optimization techniques. You’ve poured over countless CRO case...