7 Ways to Write Quality Social Content — Without Clickbait
Writing clickable social content is one thing. Doing it without resorting to clickbait is another. Here, we share seven ways you can make your social content more clickable, provide clear value to readers, and compel them to click through to your website. Know Your...
Brand Identity? Check. But What About Brand Promise?
Building a brand identity is critical for any business. But does your organization deliver on its brand promise? An April 2016 study on brand experience by Brandworkz and CIM surveyed 2,200 marketing leaders worldwide about challenges, opportunities, and best...
Holiday Marketing Checklist
As of this writing, Christmas is just 10 days away and holiday marketing is still going full steam ahead. Email inboxes all over the world are being flooded with promotions for last-minute holiday deals, not to mention the display ads crowding every website and...Three Digital Marketing Mistakes Your Company Needs To Avoid
Once upon a time, digital marketing was considered a “fad” or an element within the marketing mix that was a “nice to have” but not a “need to have.” As we’re nearing the end of 2016, if your business doesn’t participate in any form of digital marketing, you’re behind...
