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8 Ways to Boost Facebook Likes

8 Ways to Boost Facebook Likes

Facebook revolves around the ubiquitous “like” — so it’s no surprise that anyone with a Facebook Page wants more of them. But, thanks to Facebook’s algorithms, your posts aren’t going to reach every person who has liked your Page. That’s because the number of people...
Holiday Marketing Checklist

Holiday Marketing Checklist

As of this writing, Christmas is just 10 days away and holiday marketing is still going full steam ahead. Email inboxes all over the world are being flooded with promotions for last-minute holiday deals, not to mention the display ads crowding every website and...
Three Tips To Turn Social Data Into Revenue

Three Tips To Turn Social Data Into Revenue

The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
Are you tweeting #hashtags correctly?

Are you tweeting #hashtags correctly?

Hashtags 101: What is a hashtag? The hashtag – written with a # symbol – indexes keywords and topics on social media sites such as Facebook, Twitter, Instagram, and Pinterest. Here, we’ll focus on Twitter, where hashtags allow for connection and engagement based on a...