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Seven Ways to Ensure a Successful News Release

Seven Ways to Ensure a Successful News Release

A news release is a short story or recorded announcement created and distributed by an organization to various media outlets. The news release should only include newsworthy information that your target market will be interested in reading or hearing. Examples of...
7 Ways to Write the Perfect PR Pitch

7 Ways to Write the Perfect PR Pitch

Good public relations is foundational to any good business. But most entrepreneurs know very little about public relations and how it has shifted over the years — and even less about how to actually pitch a story to members of the media. Unfortunately, sitting back...
What To Do During A PR Crisis

What To Do During A PR Crisis

Even if your company plays by the books and plays it safe, a reputation-destroying crisis could still come your way. All it takes is one small misstep, and now you have something that can risk your business. Chances are, something like this won’t happen, but if it...