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UBMD Orthopaedics & Sports Medicine

JFG used Google search campaigns to generate over 400 phone calls for UBMD Orthopaedics & Sports Medicine and UB OrthoCare. Display ads were used to increase overall awareness and send valuable traffic to the website. This four-month campaign produced more than 3,500 website conversions.

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Digital Campaigns Produce Over 200 Calls

UBMD Orthopaedics & Sports Medicine is the largest orthopaedics group in Western New York, and committed to improving lives in the greater Buffalo community. Recently they were looking to increase awareness for the full range of orthopaedic services offered.

The JFG team designed, launched and optimized a digital ad campaign that consisted of digital banner ads and a Google PPC campaign. The goal of the campaign was to increase phone calls and qualified website traffic as well as increasing awareness. With conversion and phone call tracking, we were able to track the campaign conversions from start to finish. The campaign generated 200 phone calls and over 1,500 website conversions.

737,792 Impressions

The number of times the ad was shown.

200 Phone Calls

The number of times a user called using the tracking phone number.

2,535 Website Clicks

This is how many people clicked the ad and went to the landing page. 

1,516 Website Conversions

The number of times someone clicked the “Contact Us” button on the landing page.

Search Ads

We strategically used paid campaigns to generate awareness and build leads.

Digital Display Ads

Banner ads were shown on various websites with precise geotargeting data.

Conversion Tracking

Custom landing page allowed for phone call and conversion tracking.

Digital Gives UB OrthoCare a Boost

UB OrthoCare is Western New York’s premier solution for urgent injury of bones, joints, muscles, concussions and more. There are three convenient locations across WNY and diagnose and treat various urgent injuries.

The UB OrthoCare digital campaign incorporated a Google search campaign, digital banner ads and Facebook video ads. Throughout the four-month campaign, JFG was able to employ these marketing methods to generate over 200 new phone calls from users looking for urgent injury care. People that weren’t facing an urgent injury were targeted with display banner ads. These ads were targeted to specific demographics and locations.

1,313,969 Impressions

The number of times the ad was shown.

228 Phone Calls

The number of times a user called the tracking phone number.

2,343 Website Clicks

The number of times a user clicked through to the landing page.

1,164 Website Conversions

The number of times someone clicked the “Contact Us” button on the landing page.

Digital Advertising With JFG

Let’s face it – digital ads are everywhere. But being successful at digital advertising requires more than simply a budget. Digital marketing is targeted, easily measurable and effective – when done correctly. At JFG, our experts have helped dozens of brands and businesses place, manage and optimize their digital ads to drive website traffic and increase conversions.

Learn how we can help by giving us a call today.

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Western New York’s only dynamic, creative training and ideation workspace.