Marketing Refresh & Rebranding

Isuzu Diesel Engines

As an industry leader in the design, manufacture and service of diesel engines for marine, construction and power system applications, Isuzu Diesel Engines has a well-known name, but turned to JFG for assistance in breathing new life into their existing marketing materials. Starting with an analysis of Isuzu’s competitors, JFG worked to create a dynamic and striking new look to carry through a full range of marketing collateral.

As part of this campaign, JFG developed new brochures, flyers, spec sheets and print advertisements. In addition, the team created support materials for Isuzu to use as part of its presence at trade shows in support of the Isuzu brand. This all combined to create a distinctive, cohesive and recognizable new brand platform that helped to improve brand visibility and drive increased market awareness for the company.