What We Do

Advertising is all we know.

Some people know a little bit about everything. Others know a lot about a few things. At JFG, we know just one thing – but we know it really well. That’s good for you because we believe in delivering the right solution for your marketing challenges. We partner with each client to fully understand their goals and needs before starting the work. Then we build a campaign that’s actionable, measurable and helps lead to more customers and more sales.

Blending decades of experience in creative development, traditional advertising and digital marketing, we are the one-stop shop for everything your organization needs. For advertising, that is. For just about anything else you need to keep searching because we probably can’t help you there.

Our Expertise

Strategy

Working with a single organization to handle all of your branding and advertising ensures a consistent look, feel and messaging for your brand. When you choose JFG to build and manage your strategy, you can be assured that no matter where customers see your brand, it will be the same.

Digital

Everything today is digital. We live in a time where you can order underwear in your underwear – and just about anything else. With such amazing potential, no company should ignore or underestimate the power of the web. Let us help you make the most of your online presence so you don’t miss out.

Content

Content is king – and long live the king. Our content and copywriting will help you show your expertise and authority to prospective clients, cementing your position as a leader in the marketplace and helping you get found whether in search engines, on social media or in customers’ inboxes.

Public Relations

We’ll help write and distribute your big news on campaigns, product launches and more to the appropriate news outlets in your area or your industry for maximum coverage. We can also handle large press conferences and media events to really get the word out there.

Creative Development

Our creative team loves to concept. But we don’t just come up with interesting ideas – we develop the concepts that will drive strategy and increase sales. Blending years of experience with the latest technologies, we can make some truly great advertising together.

Media

You need to get your message to customers at exactly the right time. Whether they are across town or across the world, you need to grab their attention – because that's what your competition is doing. Our media purchasing and placement services deliver your ads via print, radio, TV and digital outlets so they always hit the target.

Web Development

Whether you’re just starting to take your website seriously or realize that you need a more robust platform, our team can work with you to create a user-friendly site that’s ready to serve your organization.

Space Between

The Complex Brain Complex

The Space between your ears is filled with endless possibilities. But sometimes you need to get out of your corporate environment to really unlock your brain’s potential. Other times you need some professional guidance to free up your thinking. You can rent the Space Between for a half day, full day or even longer for your company or organization to host meetings or events.  We also offer guided sessions, including:

• Brainstorming
• Naming Sessions
• Meeting Evolution
• Creative Problem Solving
• Strategic Planning
• Focus Groups

Testimonials

What People Are Saying

Cornerstone Community Federal Credit Union

“I have been working with JFG for close to three years now and could not be happier with our partnership. They have assisted me with promotional campaigns, media, brochures, events, and many other projects. They are willing to take on any job or challenge and make it work for our needs within the allotted budget. I am never told ‘no’ or ‘you can’t’ … they simply say ‘OK let’s do it!’ They really listen and understand my vision for our company. Working with the JFG team is like working with a group of friends. This makes my job more fun and our marketing pieces have never looked better! I wholeheartedly recommend the team at J. Fitzgerald Group.”

Suzanne English
Vice President of Marketing
Cornerstone Community Federal Credit Union
Lockport, NY

UBMD Orthopaedics & Sports Medicine

“I can’t say enough about the JFG team. We rely heavily on their creative team and they never disappoint. We’ve used JFG’s services for web design & SEO, PR, event planning, TV, radio, print design, and interior branding of our offices, among many other projects. When you’re a client of JFG, they really treat you like family and are involved in your company as much as you’d like them to be."

Michael Rogers
Director of Finance & Operations
UBMD Orthopaedics & Sports Medicine
Buffalo, NY

Niagara Lutheran Health System

“We have been working with J. Fitzgerald Group at various levels for several years. Within the last year, we have entrusted our media buying, ad campaign development, and collateral development and production to JFG as well, and we have been very satisfied with their work to date. JFG is a smaller company with a more personal feel, and I appreciate that working with them is more like working with co-workers than like working with a typical ‘ad agency.’ I would definitely recommend them to others.”

David McMullen
Executive Director of Development & Marketing
Niagara Lutheran Health System & The GreenFields Continuing Care Community
Lancaster, NY

Windsong Radiology

“J. Fitzgerald Group worked hard to help us produce a meaningful campaign around the importance of 3D mammography in a relatively short period of time. Their creative team produced the right messaging for the women that we wanted to reach. They selected a fantastic group of women to be in the commercial for an impactful and elegant campaign. We were more than pleased when their media buyer shared his expertise and helped us to maximize our spots. I highly recommend this amazing team — they are available when you need them and have truly been a pleasure to work with.”

Gina Fedele
Physician Liaison
Windsong Radiology Group
Buffalo, NY

Window & Door Solutions, LLC

“We are a small company and before working with J. Fitzgerald Group, we felt extremely overwhelmed with advertising. Many companies came into our showroom and insisted we should advertise with them. No one really listened to who we are as a company and what our advertising needs were. We then sat down with J. Fitzgerald Group and were pleasantly surprised. Carm and Andi truly listened. They got to know us and our company and applied that into our advertising plan and budget. The work that they do is outstanding and we are seeing the results of this remarkable work. I would highly recommend J. Fitzgerald Group to other businesses, large or small.”

Bob Flaglor
Owner
Window & Door Solutions, LLC
Amherst, NY

State University at Buffalo – School of Medicine and Biomedical Sciences

“Our organization has employed JFG for the last five years to assist with our marketing and webpage design needs. In addition, they have worked with us to create an interactive, web-based program to help diagnose the cause of an individual’s knee pain. We have always been impressed with their responsiveness to and understanding of our needs, as well as the solutions they supply.”

Leslie J. Bisson, MD
June A. and Eugene R. Mindell, MD Professor and Chair
Department of Orthopaedics School of Medicine and Biomedical Sciences
University at Buffalo, Buffalo, NY

Innerspace

“J. Fitzgerald Group has been great to work with. From the start, we’ve worked with them to transform our company vision into a brand. We’ve worked with JFG for TV, radio, and print advertising. Their unique creativity has helped our business tell its story and further develop the brand. I recommend J. Fitzgerald Group to any business, from start-up to long-term establishments, for a creative and impactful marketing approach!”

Gina Bonitatibus
President
Innerspace
Buffalo, NY

BD

“I have worked successfully with JFG for a number of years. Their responsiveness — to our goals, audiences and our challenges — is always equaled by their enthusiasm, understanding and, above all, results delivered on time and on budget, no matter the deadline. And that’s why we keep going back to them.”

Donna Karcher
Communications Manager
BD Medical
Franklin Lakes, NJ

City of Lockport

“J. Fitzgerald Group has been an incredible partner and community asset. They make our concerns their concerns and go above and beyond any other firm that I’ve worked with in providing true value to the client. With the City of Lockport, they built a visitor website from the ground up. It is beautiful, flexible, quick to load, easy to view on almost any device, and most importantly it tells the full story of our City and its offerings. Based on the experience on Discover Lockport, I was thrilled to work with JFG to promote our newest major attraction, the Lockport Ice Arena. They are currently rolling out our public relations campaign and have developed a great online presence. Once again, JFG has met and exceeded my hopes and expectations.”

Chuck Bell
Director of Planning & Development
City of Lockport, NY

Cooper Tire & Rubber Company

“We were in need of a web-based dealer portal and we needed someone to help us build it. We looked at four different prospects and quickly settled on J. Fitzgerald Group for two reasons: they had the best presentation and their cost estimate was unmatched. We were impressed from day one … and continued to be impressed as we began work on the project. This was a new area for me, so I really needed to lean on them for their wisdom and experience. I learned a lot and they were great to work with! They also offered many great ideas, which was very helpful since I didn’t have the experience to know the best way to do certain things. I highly recommend the team at J. Fitzgerald Group for your marketing/website needs.”

Julie Hoffman
Advertising Operations Supervisor
Cooper Tire & Rubber Company
Findlay, OH

Crosby’s Convenience Stores

“J. Fitzgerald Group does a great job putting my advertising plans together each year with newspaper and radio. They stay within my budgets and work hard at getting me the best deals. Throughout the year, they call or email me with special event opportunities they think will fit my company’s image.”

Darrin Barber
Director of Operations
Crosby’s Convenience Stores
Lockport, NY

Eastern Niagara Health System

“We immediately developed a very strong, positive, and enjoyable working relationship. They consistently work to understand and meet our needs to achieve the best results. I highly recommend their services to other businesses.”

Carolyn A. Moore
Director of Community Relations
Eastern Niagara Health System
Lockport, NY

Delta Air Lines

“We needed to automate our SkyBucks program in 2012 and we were fortunate to find JFG to help us. They were extremely easy to work with and flexible with our needs. The program was well received by both employees and managers alike — and they met our tight timeframe.”

Sophie Winkler
Senior Financial Analyst
Delta Air Lines
Atlanta, GA

Volvo Construction Equipment

“You tend to understand what a customer needs before the customer does. You are no-fuss, no-nonsense people, very creative, effective, and dependable. It’s comforting to work with a team of people that you don’t have to chase and check up on — and who, on top of everything else, are reasonably priced.”

Beatrice Cardon
VP - Corporate Communications
Volvo Construction Equipment
Brussels, Belgium

Inkululeko

“Being selected as a nonprofit for CreateAthon and having the support and creative genius of J. Fitzgerald Group has helped take our public image to the next level.

The beautiful, modern designs that were put together will be used for years to come, both around the corner and around the globe. We are grateful to have been provided this opportunity!”

Jason Torreano
Executive Director
Inkululeko
Grahamstown, Republic of South Africa

Second Generation Theatre

“JFG created an exciting brochure that captured Second Generation Theatre’s style and personality perfectly. We’re thrilled to be able to share their work with our patrons.”

Kelly Copps
Artistic Director
Second Generation Theatre
Buffalo, NY

Community Missions of Niagara Frontier

“Working with J. Fitzgerald Group was a fantastic experience from beginning to end. Being chosen to participate in the CreateAthon was exciting, but even moreso was being part of the process. Our internal preparations for the project caused us to have discussions regarding topics that we had not before explored, and the dialog with the creative team brought about new ideas we had never considered. We were thrilled to see the final deliverables and are planning to utilize the volunteer brochure as a major piece of our upcoming mailing campaign. We are so appreciative of the hard work that created these pieces and would absolutely recommend JFG to anyone considering them!”

Christian Hoffman
Communications & Development Manager
Community Missions of Niagara Frontier
Niagara Falls, NY

Kenan Center

“This year’s CreateAthon came at the perfect time. The Kenan Center was planning for our 50th anniversary and we wanted a logo that would project the image of the vibrant, energetic, creative institution we’ve become, while also incorporating a recognizable part of our brand image. Not an easy task. The team at J. Fitzgerald Group more than came through. Art Director, Ron, created so many designs that we had a hard time choosing. A design that celebrates a major milestone for any organization becomes a part of its history—we’re thrilled that the J. Fitzgerald Group through the CreateAthon allowed us to have exactly the kind of graphic design we had in mind to highlight all the events that will celebrate our 50th year.”

Elaine Harrigan
Marketing Communications Manager
Kenan Center
Lockport, NY

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Tell us how can we help with your marketing needs.

J. Fitzgerald Group

12 W. Main St.
Lockport, NY 14094
716.433.7688

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Western New York’s only dynamic, creative training and ideation workspace.

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