Google Ads Grant Management
Did you know that Google offers a $10,000 per month grant to nonprofits to run ads? JFG can help eligible nonprofits leverage the Google Ads Grant program into effective marketing campaigns.
What is the Google Ads Grant Program?
The Google Ads Grant Program provides eligible nonprofits with up to $10,000 per month in Google Ads. This type of advertising is an excellent way for nonprofits to increase their reach, gain new donors, or attract volunteers. The Google Ad Grant specialists at J. Fitzgerald Group can help your organization apply for this program and run your campaigns effectively. With this grant, you can spend up to $120,000 in Google’s advertising money over the next year to help reach your goals and extend your digital impact.
How It Works
We’ve worked with over 75+ nonprofits and our digital team are experts when it comes to Google Ads and Google Ad Grants. We will set up an initial consultation to get to know your nonprofit and your goals to make sure you are eligible for the grant.
Google Ad Grants Application
Our digital experts will work with you step- by-step to verify your organization’s eligibility and get you through the application process so we can activate your Google Ad Grant.
Google Ads Setup
Once we’ve activated your Google Ad Grant, our team will create a digital strategy and build out your search campaign to help reach your goals. We will optimize and manage it while also going through reporting each month to show how it’s performing.
Once set up, we will manage your Google Ad Grant campaign each month. Included in your monthly management plan includes campaign & ad creation, ad grant management, keyword research, ongoing optimizations and monthly reporting.
Google Grant FAQS
What is Google Ads?
Google Ads is a paid advertising platform that allows advertisers to bid on specific keywords to have their ads shown to relevant audiences. These text ads reach higher intent audiences who are at the research and decision stage. The “Ad” next to the URL separates these from the unpaid search results.
Who is Eligible for a Google Ad Grant?
Registered Nonprofit Organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.
You must have a website: The Google Ad Grant works by sending search traffic to your website, so Google requires that you have a responsive website set up.
You are not eligible for Google for Nonprofits if your organization is:
- A governmental entity or organization
- A hospital or health care organization (however, charitable arms or foundations associated with healthcare organizations are eligible).
- A school, academic institution, or university
You must also be a nonprofit charitable organization in good standing, and meet the full eligibility requirements in your country.
I Have Already Applied for a Google Ad Grant. Am I Using It Correctly?
Our team will run an audit for you on your current campaign and see if there are opportunities to improve it. If you don’t have anything set up yet, we’ll help create and execute a search campaign strategy and manage it for you on an ongoing basis so you’re getting the most out of it.
How Much Can I Receive From a Google Ad Grant?
You get up to $10,000 a month in free advertising space, which can be used for Google search campaigns.
We Know Nonprofits
For two decades, JFG has worked with 75+ nonprofits. When it comes to brand development, public relations, website design, digital advertising, and more — we have the experience to help.