some random thoughts

J. Fitzgerald Group has been helping with nonprofit marketing efforts for two decades. Our involvement in the national CreateAthon network has given us the opportunity to engage with numerous nonprofits and help them to help others through their marketing efforts. The...

Your current inbox is likely full of newsletters. That’s no surprise since email marketing is still a leading trend when it comes to digital marketing. If you believe email marketing is dead, trust us, it’s very much alive. Over 306.4 billion emails are being sent...

This year celebrates the 20th Anniversary of J. Fitzgerald Group (JFG). What does that mean to you personally and professionally? Well, professionally it means I’ve stayed here longer than all of my previous jobs combined – which is truly hard to believe. The longest...

As we settle into 2022, some people are focused on drinking green juice and renewing our gym membership while others are drinking a glass of wine and renewing their Netflix subscription - to that the team at JFG says, “to each their own.” However, with a new year...

It’s safe to say that 2020 was highly unexpected and, as 2021 comes to a close, the same could be said about this year as well. Over the last two years, our world has drastically shifted, and as a result, change is to be expected. Although we can’t anticipate what...

Many people already have their tinsel in a tangle over the stress of holiday shopping. With shortages and shipping delays sweeping across the country, making your shopping list and checking it twice might be difficult this year. It’s no secret that holiday shopping in...

Over the years, people have asked what prompted us to start our own business. For me, the decision occurred on September 11, 2001 around 10:40 a.m. - about a dozen minutes or so after the second tower fell. Our boss at the time was at our main office while my...

This is a cautionary tale about a small business getting hacked. We tell this to show that it can happen to anyone and to give you a few tips that may prove helpful. When you start a business, it’s not like playing house: it’s the real world and you are suddenly...

In today's age, a website is an essential part of every business. While consumers only need to be focused on the front-facing end of a website, business owners need to make sure they have a grasp on how their website is operating behind the scenes. Because of this, it...

As the world's most popular search engine, Google is often how a consumer will research and discover businesses. In fact, BrightLocal found that in 2020, 93% of consumers used the internet in some way to find a local business. An important part of this research phase...

When it comes to monitoring website traffic or running a paid advertising campaign, Google Analytics is an invaluable tool in understanding performance. If you are a business owner working with a digital marketing company, there is a good chance that they will send...

What is Google My Business? Google My Business is Google’s free tool to list your business online. Google My Business profiles are important for local search engine optimization, as they contain important information such as address, hours, phone number, and services....