Blog
Using Strategic Public Relations to Elevate Your Brand Narrative, Connect With Your Audience & Build Trust
Effectively managing your organization’s reputation and public image is more important now than ever before. In today’s fast-paced, digitally connected world, public perception can shift in an...
Looking for a Small Business Marketing Agency? JFG Offers Small Business Packages to Help You Succeed
Starting and growing a small business is an exciting yet challenging journey. You have the vision, the drive and the passion — but do you have the right tools to stand out in a competitive market?...
Is TikTok Getting Banned in 2025? How to Plan Your Marketing Efforts Accordingly
As the potential for a more lasting TikTok ban in the U.S. looms after a short-lived ban in January, businesses that have relied on the platform for marketing are understandably concerned. For a...
Why Rebranding Is Important: When and How to Refresh Your Visual Identity
Businesses and brands, like people, evolve over time. Whether due to changes in market trends, shifts in leadership or company values, or simply the natural growth of business, there may come a time...
Healthcare Reputation Management: Solutions to Build Trust in a Digital Age
Reputation is built on genuine experience, trust and credibility built up over time. For healthcare providers and organizations, today’s digitally driven world means your practice’s reputation...
Is Email Marketing Still Effective in 2024?
Despite evolving technology and the surge of new platforms, email continues to play a vital role in digital marketing strategies across nearly every industry. Due to its adaptability, direct reach,...
How to Build a Social Media Following: 10 Essential Tips for New Business Accounts
Starting the process of establishing your business’s presence on LinkedIn, Facebook, Instagram, X (formerly Twitter) or other social media outlets can be both exhilarating and daunting, especially...
How Often Should You Redo Your Website?
Your website is often the first impression customers have of your business. Ensuring it’s modern, mobile-responsive and user-friendly is crucial. But how often should you update or redesign your...
Understanding the Difference Between an Open-Source CMS and Proprietary CMS
A CMS (Content Management System) is a software application or a set of related programs that are used to create and manage digital content, typically for websites or online platforms. It provides a...
Consider Repurposing Old Content
Using the content you already have can be a great way to expand its reach - saving you time and effort, and ideally, garnering positive results. If you’re short on time but need to prioritize...
Why to Hire an SEO Agency
Search engine optimization, or SEO, is a crucial aspect of any online business. It involves optimizing your website and its content to rank higher in search engines such as Google or Bing, which in...
2023 Marketing Trends
As we quickly move towards the new year, it’s important to keep tabs on what marketing trends to expect in 2023 and beyond. We’ve outlined several things to incorporate into your strategy for next...