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some random thoughts

Understanding the Behind the Scenes of Your Website

Understanding the Behind the Scenes of Your Website

In today's age, a website is an essential part of every business. While consumers only need to be focused on the front-facing end of a website, business owners need to make sure they have a grasp on how their website is operating behind the scenes. Because of this, it...

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Guide to Google Reviews (2021)

Guide to Google Reviews (2021)

As the world's most popular search engine, Google is often how a consumer will research and discover businesses. In fact, BrightLocal found that in 2020, 93% of consumers used the internet in some way to find a local business. An important part of this research phase...

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How to Understand a Google Analytics Report

How to Understand a Google Analytics Report

When it comes to monitoring website traffic or running a paid advertising campaign, Google Analytics is an invaluable tool in understanding performance. If you are a business owner working with a digital marketing company, there is a good chance that they will send...

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How to Access Google My Business

How to Access Google My Business

What is Google My Business? Google My Business is Google’s free tool to list your business online. Google My Business profiles are important for local search engine optimization, as they contain important information such as address, hours, phone number, and services....

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Recapping 2020: Finding Silver Linings in a Year of Clouds

Recapping 2020: Finding Silver Linings in a Year of Clouds

Yeah, so, how ‘bout them Bills? All of us can agree that it’s hard to find bright spots in 2020. This has been a year like no other, filled with unexpected challenges and incredible hurdles to overcome. With only hours left until we can put it all behind us, we...

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Jacobs Ladder Launches New JLX Ladder Climbing Exercise Machine

Jacobs Ladder Launches New JLX Ladder Climbing Exercise Machine

J. Fitzgerald Group helps Niagara Falls company with comprehensive market strategy NIAGARA FALLS, N.Y. – Jacobs Ladder, LLC, has made some major improvements to its flagship cardio equipment for the first time in two decades with the release of the new Jacobs Ladder X...

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How to Use Google Analytics to Track Website Traffic

How to Use Google Analytics to Track Website Traffic

There are many different ways to get to any given destination. Let’s say you want to go to a new restaurant on the other side town. You could take the highway to get there fast, or take surface streets to avoid potential traffic. No car? Jump on a bus or train, or...

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Why RFPs Are A Complete Waste of Time

Why RFPs Are A Complete Waste of Time

Oh, requests for proposals – what would we in the agency world do without you? For one, we’d probably sleep a lot better. RFPs are stressful for agencies, who put untold hours into filling them out only to get a “Dear John” letter in the mail. Just before the global...

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