Our Blog

What’s going on at JFG? A lot. Every day is different here, so check back often to see what we’ve been up to lately.

The Importance of Understanding Your Audience

Dec 5, 2018

In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all” approach with marketing, which is why understanding who the key decision...

Want Your Site to Grow? E-A-T More

Nov 14, 2018

Search engine optimization is a fickle pursuit, and pretty much anyone who works in SEO can tell you horror stories of watching a site perform exceptionally well and then suddenly drop like a rock. Here in Buffalo, we’re familiar with the phenomenon – we call it...

JFG Named Agency of Record for Alta Construction Equipment

Oct 16, 2018

J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company.

WordPress with Gutenberg – Moveable Hype

Oct 11, 2018

The next major update for WordPress will bring major changes for those familiar with making edits and updates using WP’s WYSIWYG editor, known as TinyMCE. Find out more from a developer’s perspective in our blog.

WordPress with Gutenberg – It’s No Printing Press

Oct 5, 2018

Massive WordPress Update Fails to Impress More than six centuries ago when Johannes Gutenberg invented the printing press, he brought mass media to life, forging the way to the large-scale printing and dissemination of information and knowledge across the world....

Casting a Wider Net: JFG Launches 3 New Websites

May 30, 2018

The month of May has been good here in Western New York. Our long, seemingly and unending winter has finally broken into warm spells and sunshine. The Sabres won the first pick in the draft lottery – finally. And here at J. Fitzgerald Group, we’ve launched three newly redesigned websites to give our clients a more modern and refreshed look.

J. Fitzgerald Group Adds Michael May, Kyle Martin to Digital Team

Feb 21, 2018

J. Fitzgerald Group (JFG) in Lockport has recently added two new hires to the company’s growing marketing team. Michael May has joined JFG as the company’s new website developer, while Kyle Martin is the company’s new social media specialist. May brings more than a...

Consolidated Marketing: One Team, Many Possibilities

Jan 19, 2018

Many businesses have grown their marketing with their needs, taking an a la carte approach to adding new capabilities and channels to their efforts only when they need to. In many instances, the firm that does excellent print advertising may not offer paid search ads online or lack social media management capabilities. In turn, this means the business owner reaches out and finds different firms, agencies or individuals to take on these specialized aspects of their marketing.

Marketing in 2017: A look back at what worked in an ever-evolving landscape

Dec 27, 2017

2017 has been an interesting year in the world of marketing. The shifting of priorities for marketers was a consistent theme throughout nearly all aspects of the brand promotion and advertising realm, and businesses had to be vigilant to stay ahead of the curve. Let’s take a look at a few highlights that stood out as important trends for the year.