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some random thoughts

Recapping 2020: Finding Silver Linings in a Year of Clouds

Recapping 2020: Finding Silver Linings in a Year of Clouds

Yeah, so, how ‘bout them Bills? All of us can agree that it’s hard to find bright spots in 2020. This has been a year like no other, filled with unexpected challenges and incredible hurdles to overcome. With only hours left until we can put it all behind us, we...

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Jacobs Ladder Launches New JLX Ladder Climbing Exercise Machine

Jacobs Ladder Launches New JLX Ladder Climbing Exercise Machine

J. Fitzgerald Group helps Niagara Falls company with comprehensive market strategy NIAGARA FALLS, N.Y. – Jacobs Ladder, LLC, has made some major improvements to its flagship cardio equipment for the first time in two decades with the release of the new Jacobs Ladder X...

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Why RFPs Are A Complete Waste of Time

Why RFPs Are A Complete Waste of Time

Oh, requests for proposals – what would we in the agency world do without you? For one, we’d probably sleep a lot better. RFPs are stressful for agencies, who put untold hours into filling them out only to get a “Dear John” letter in the mail. Just before the global...

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Ecommerce – Ready or Not, It’s Already Here

Ecommerce – Ready or Not, It’s Already Here

The capabilities of ecommerce are rapidly expanding among a world of isolation, but the online shopping revolution has been building for years before this latest surge, and it certainly won’t fizzle out now that physical businesses are beginning to reopen. Even back...

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Agency Insider: Budgets Help Us Help You

Agency Insider: Budgets Help Us Help You

When you are in the market to buy something, one of the most critical factors to consider is your budget. It doesn’t matter if you’re buying dinner or a home, you need to know what you can afford before you can even get started. However, that basic rule seems to...

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The Importance of the Original Face Time

The Importance of the Original Face Time

Sometimes you need to be truly deprived of something before you understand just how important it is in your life. Since the pandemic hit, the most pronounced shortage we’ve seen isn’t toilet paper, but human contact. While the lack of face-to-face communication isn’t...

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let’s “blog” the old-fashioned way: in person.

Reach out and let’s discuss your thoughts over a pint in the JFG  pub.

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