some random thoughts

Over the years, people have asked what prompted us to start our own business. For me, the decision occurred on September 11, 2001 around 10:40 a.m. - about a dozen minutes or so after the second tower fell. Our boss at the time was at our main office while my...

This is a cautionary tale about a small business getting hacked. We tell this to show that it can happen to anyone and to give you a few tips that may prove helpful. When you start a business, it’s not like playing house: it’s the real world and you are suddenly...

In today's age, a website is an essential part of every business. While consumers only need to be focused on the front-facing end of a website, business owners need to make sure they have a grasp on how their website is operating behind the scenes. Because of this, it...

As the world's most popular search engine, Google is often how a consumer will research and discover businesses. In fact, BrightLocal found that in 2020, 93% of consumers used the internet in some way to find a local business. An important part of this research phase...

When it comes to monitoring website traffic or running a paid advertising campaign, Google Analytics is an invaluable tool in understanding performance. If you are a business owner working with a digital marketing company, there is a good chance that they will send...

What is Google My Business? Google My Business is Google’s free tool to list your business online. Google My Business profiles are important for local search engine optimization, as they contain important information such as address, hours, phone number, and services....

Yeah, so, how ‘bout them Bills? All of us can agree that it’s hard to find bright spots in 2020. This has been a year like no other, filled with unexpected challenges and incredible hurdles to overcome. With only hours left until we can put it all behind us, we...

J. Fitzgerald Group helps Niagara Falls company with comprehensive market strategy NIAGARA FALLS, N.Y. – Jacobs Ladder, LLC, has made some major improvements to its flagship cardio equipment for the first time in two decades with the release of the new Jacobs Ladder X...

Social media today is so much more than a place to see photos of your nephew or reconnect with old colleagues and classmates. It’s an engagement and search platform all its own, with millions of users interacting daily to seek out recommendations, research businesses...

It’s often tempting when business is booming to ease off your marketing efforts. The idea is that if everything is going great and you’re booked solid, what’s the point of continuing to advertise when your inventory is backordered or you’re booking appointments weeks...

Only a few months ago, television advertisers were rolling out their biggest and best campaigns of the year in front of the massive audience watching the NFL’s championship game. These ads are always among the most expensive every year, both in terms of placement and...

There are many different ways to get to any given destination. Let’s say you want to go to a new restaurant on the other side town. You could take the highway to get there fast, or take surface streets to avoid potential traffic. No car? Jump on a bus or train, or...