Our Blog

Branding is so much more than simply placing a print ad, TV spot or digital campaign. It’s also why many small and mid-sized businesses struggle to find success with their self-promotion. Branding is one of the fundamental building blocks of good marketing, developing...

I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not otherwise have a good frame of reference and can distill down some of the...

J. Fitzgerald Group’s 12th annual 24-hour creative marketing blitz planned for July 18-19 J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm serving local, regional and international clients, has selected five...

Local search is one of the most competitive marketplaces for a business today. This is especially true for retailers, restaurateurs and other organizations that rely on customers in the area rather than ecommerce sites or online companies that can count on customers...

Digital advertising offers a wide variety of different options and avenues for a business to reach their prospective audience. With search ads, banner ads, social media ads – and the many specific platforms within each tactic – there’s a lot to consider, so how do you...

JFG seeks applications from local groups to support during 12th annual CreateAthon® J. Fitzgerald Group (JFG), a full-service integrated marketing communications company serving local, regional and international clients, is gearing up once again for its annual 24-hour...

Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It’s true that TV overtook radio which beat out...

Local businesses choose JFG for assistance with digital marketing, branding and more With the first quarter of 2019 in the books, J. Fitzgerald Group (JFG) is off to a great start to the year, with several new clients choosing the marketing, advertising and branding...

In the constantly evolving world of social media, it can be difficult for businesses to stay on top of trends and connect with an audience that can be just as fickle as the social platforms themselves. It is no longer optional for businesses to have some kind of...

The International Center for Studies in Creativity (ICSC) at Buffalo State College has selected J. Fitzgerald Group as its partner for new projects focused on brand development for the center as well as the design of a new website and blogging site.

In any relationship, there can be challenges, and it’s as true of our friendships and love lives as it is in marketing partnerships. Often the problems come down to perceived or actual failures to be open, honest and fair with one another, which is why it’s important...