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some random thoughts

Why RFPs Are A Complete Waste of Time

Why RFPs Are A Complete Waste of Time

Oh, requests for proposals – what would we in the agency world do without you? For one, we’d probably sleep a lot better. RFPs are stressful for agencies, who put untold hours into filling them out only to get a “Dear John” letter in the mail. Just before the global...

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Ecommerce – Ready or Not, It’s Already Here

Ecommerce – Ready or Not, It’s Already Here

The capabilities of ecommerce are rapidly expanding among a world of isolation, but the online shopping revolution has been building for years before this latest surge, and it certainly won’t fizzle out now that physical businesses are beginning to reopen. Even back...

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Agency Insider: Budgets Help Us Help You

Agency Insider: Budgets Help Us Help You

When you are in the market to buy something, one of the most critical factors to consider is your budget. It doesn’t matter if you’re buying dinner or a home, you need to know what you can afford before you can even get started. However, that basic rule seems to...

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The Importance of the Original Face Time

The Importance of the Original Face Time

Sometimes you need to be truly deprived of something before you understand just how important it is in your life. Since the pandemic hit, the most pronounced shortage we’ve seen isn’t toilet paper, but human contact. While the lack of face-to-face communication isn’t...

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The Truth of Digital Marketing – Strategy is Key

The Truth of Digital Marketing – Strategy is Key

As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One thing that is definitely certain, however, is that contemporary...

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Doing Business Together – B2B Pitches Are a Two-Way Street

Doing Business Together – B2B Pitches Are a Two-Way Street

In marketing, business-to-business relationships abound. There are countless companies – ourselves included – that work directly with other organizations rather than marketing or selling directly to consumers and the general public. Some companies offer services that...

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