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With so much advertising happening online now, brands are cutting back on some more traditional promotional channels. In fact, according to a study done by the research firm eMarketer, 2019 is expected to be the year that digital ad spending overtakes traditional ad...

Online advertising is becoming more and more relevant to a properly functioning marketing strategy. With the myriad digital platforms increasingly encouraging interactive formats and dynamic graphics, many wonder if there’s still a role for print ads in today’s...

Advertising is a constantly changing field. What works today wouldn’t have worked yesterday and probably won’t work tomorrow. Even within this ever-evolving landscape, however, some mediums have continuously provided marketers excellent opportunities to be noticed....

No matter what your company or organization does or sells, your customers are online. They are interacting on social channels with their friends, colleagues and other brands in search of information, recommendations and entertainment. If your brand is not around to...

Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s a far more complicated question to answer, and can depend a lot of...

Seven marketing agencies across the U.S. and in Romania will host CreateAthon® events in celebration of Pro Bono Week, Oct. 20-26, 2019. Read more here.

The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including branding projects, social media work, new websites and more – and there’s...

Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have...

Branding is so much more than simply placing a print ad, TV spot or digital campaign. It’s also why many small and mid-sized businesses struggle to find success with their self-promotion. Branding is one of the fundamental building blocks of good marketing, developing...

I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not otherwise have a good frame of reference and can distill down some of the...

J. Fitzgerald Group’s 12th annual 24-hour creative marketing blitz planned for July 18-19 J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm serving local, regional and international clients, has selected five...