some random thoughts

It’s often tempting when business is booming to ease off your marketing efforts. The idea is that if everything is going great and you’re booked solid, what’s the point of continuing to advertise when your inventory is backordered or you’re booking appointments weeks...

Only a few months ago, television advertisers were rolling out their biggest and best campaigns of the year in front of the massive audience watching the NFL’s championship game. These ads are always among the most expensive every year, both in terms of placement and...

There are many different ways to get to any given destination. Let’s say you want to go to a new restaurant on the other side town. You could take the highway to get there fast, or take surface streets to avoid potential traffic. No car? Jump on a bus or train, or...

Across the nation and around the world, people are beginning to cautiously venture out from quarantines and lockdowns, taking steps back to the places and people they used to see routinely just a few months ago. In the changed world, however, things are different than...

Oh, requests for proposals – what would we in the agency world do without you? For one, we’d probably sleep a lot better. RFPs are stressful for agencies, who put untold hours into filling them out only to get a “Dear John” letter in the mail. Just before the global...

The capabilities of ecommerce are rapidly expanding among a world of isolation, but the online shopping revolution has been building for years before this latest surge, and it certainly won’t fizzle out now that physical businesses are beginning to reopen. Even back...

In recent years, online review sites have revolutionized word-of-mouth advertising and the value of a customer referral by infinitely expanding access to provide feedback and input on products and services to customers from all corners of the world. This expansion is...

When you are in the market to buy something, one of the most critical factors to consider is your budget. It doesn’t matter if you’re buying dinner or a home, you need to know what you can afford before you can even get started. However, that basic rule seems to...

Sometimes you need to be truly deprived of something before you understand just how important it is in your life. Since the pandemic hit, the most pronounced shortage we’ve seen isn’t toilet paper, but human contact. While the lack of face-to-face communication isn’t...

As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One thing that is definitely certain, however, is that contemporary...

The year is 2020, and every small business needs a web presence – and not just as an extra piece of marketing that might draw some business from a few tech-savvy individuals. Today, being online is much more than a way to expand the reach of a business. It’s a matter...