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Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s a far more complicated question to answer, and can depend a lot of...

Seven marketing agencies across the U.S. and in Romania will host CreateAthon® events in celebration of Pro Bono Week, Oct. 20-26, 2019. Read more here.

The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including branding projects, social media work, new websites and more – and there’s...

Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have...

Branding is so much more than simply placing a print ad, TV spot or digital campaign. It’s also why many small and mid-sized businesses struggle to find success with their self-promotion. Branding is one of the fundamental building blocks of good marketing, developing...

I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not otherwise have a good frame of reference and can distill down some of the...

J. Fitzgerald Group’s 12th annual 24-hour creative marketing blitz planned for July 18-19 J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm serving local, regional and international clients, has selected five...

Local search is one of the most competitive marketplaces for a business today. This is especially true for retailers, restaurateurs and other organizations that rely on customers in the area rather than ecommerce sites or online companies that can count on customers...

Digital advertising offers a wide variety of different options and avenues for a business to reach their prospective audience. With search ads, banner ads, social media ads – and the many specific platforms within each tactic – there’s a lot to consider, so how do you...

JFG seeks applications from local groups to support during 12th annual CreateAthon® J. Fitzgerald Group (JFG), a full-service integrated marketing communications company serving local, regional and international clients, is gearing up once again for its annual 24-hour...

Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It’s true that TV overtook radio which beat out...