some random thoughts

Search engine optimization, or SEO, is a crucial aspect of any online business. It involves optimizing your website and its content to rank higher in search engines such as Google or Bing, which in turn can lead to increased organic traffic and revenue. While many...

As we quickly move towards the new year, it’s important to keep tabs on what marketing trends to expect in 2023 and beyond. We’ve outlined several things to incorporate into your strategy for next year, if you haven’t already. Consider Shortening Video Content Video...

An impactful design can stick with a customer - and if a customer continues to keep thinking of a design, they’ll continue to think of you and your brand. Staying up to date on the latest design trends going into the new year will help your brand break through the...

From sharing their favorite products to live documenting experiences, influencers provide personalized content to a curated audience that values their opinion. Because of this, influencers have stormed social platforms such as Tiktok, Instagram, YouTube, Facebook, and...

  To run a successful Google Ads campaign, you need to know the ins and outs of Google Advertising campaigns. Hiring a Google Partner Agency to do it for you will take the guesswork out of it so you can get results. J. Fitzgerald Group (JFG) is proud to be...

J. Fitzgerald Group has been helping with nonprofit marketing efforts for two decades. Our involvement in the national CreateAthon network has given us the opportunity to engage with numerous nonprofits and help them to help others through their marketing efforts. The...

Your current inbox is likely full of newsletters. That’s no surprise since email marketing is still a leading trend when it comes to digital marketing. If you believe email marketing is dead, trust us, it’s very much alive. Over 306.4 billion emails are being sent...

This year celebrates the 20th Anniversary of J. Fitzgerald Group (JFG). What does that mean to you personally and professionally? Well, professionally it means I’ve stayed here longer than all of my previous jobs combined – which is truly hard to believe. The longest...

As we settle into 2022, some people are focused on drinking green juice and renewing our gym membership while others are drinking a glass of wine and renewing their Netflix subscription - to that the team at JFG says, “to each their own.” However, with a new year...

It’s safe to say that 2020 was highly unexpected and, as 2021 comes to a close, the same could be said about this year as well. Over the last two years, our world has drastically shifted, and as a result, change is to be expected. Although we can’t anticipate what...

Many people already have their tinsel in a tangle over the stress of holiday shopping. With shortages and shipping delays sweeping across the country, making your shopping list and checking it twice might be difficult this year. It’s no secret that holiday shopping in...

Over the years, people have asked what prompted us to start our own business. For me, the decision occurred on September 11, 2001 around 10:40 a.m. - about a dozen minutes or so after the second tower fell. Our boss at the time was at our main office while my...