‘There’s a Reason’ Campaign

UBMD Orthopaedics & Sports Medicine

As the team doctors for the Buffalo Bills, Buffalo Sabres, Buffalo Bandits and various college sports teams, UBMD Orthopaedics & Sports Medicine was well-known in the region. However, there was a lack of understanding that those same doctors were available to everyone in the region.

JFG developed the initial “There’s a Reason” campaign to show the general public that they too could get the same quality care without being a professional athlete. JFG developed a completely new logo and then focused on the website and collateral materials before embarking on a multimedia campaign to get the message out. Once the revamped brand was established, we turned the focus to the patient – extending the theme to “There’s a reason – and it’s you” – to make it clear that the focus was on patients of all ages and ailments.