CreateAthon®
J. Fitzgerald Group Pro Bono
In 2007, JFG joined the national effort known as CreateAthon® to support regional nonprofit organizations with free marketing support. Started by Riggs Advertising in South Carolina, JFG is proud to be one of the longest-standing agency partners. Since joining we have created work for over 75 charities in Western New York, as well as South Africa, Columbia, the Congo and South Dakota.
Each year we adopt at least five charities that primarily serve children, the homeless and the underprivileged and then connect them with free or reduced pricing from our local vendors, such as billboard companies, radio and TV stations, printers and more. The total value of the work we have provided to date tops $2.2 million in agency service fees, and roughly $750K in free or reduced vendor support.
