JFG is back with CreateAthon 10

What is CreateAthon?
An annual 24-hour creative blitz that provides free marketing and advertising services to area nonprofits.

When is CreateAthon?
CreateAthon 10 is July 20-21, 2017.

Where is CreateAthon?
J. Fitzgerald Group, 12 W. Main St., Lockport, NY 14094.

JFG is back with the 9th annual WNY area CreateAthon®

What is CreateAthon®?
A 24-hour creative blitz held July 28-29. Our staff time will be donated to work on pro-bono projects for local non-profits. Tell us how we can help you.

Who can participate in CreateAthon®?
All federally designated 501(c)(3) charities are welcome to apply. By completing the application, your nonprofit will be eligible for selection by our volunteer team to receive marketing solutions.

Where is CreateAthon®?
J. Fitzgerald Group, 12 W. Main St., Lockport, NY 14094.

Another successful year of CreateAthon is complete.

Check back soon to see the finished pieces we created.

Download the
application now

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View the
CreateAthon® FAQ

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Extra, extra.
Read all about it!

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Meet the 2017 Beneficiary Nonprofit Organizations


Adoption Star
Ovarian Cancer Project
Mason's Mission
Legal Assistance of Western New York, Inc. (LawNY)
Mental Health Association in Niagara County

Our Partners

We are coordinating with our partners to help spread your message and hope to be adding more soon.

Frequently Asked Questions

Click on a question to reveal the answer.

The J. Fitzgerald Group (JFG) 2017 CreateAthon® is a 24-hour blitz of creative energy focused on benefiting local non-profit organizations by providing them with communications products and services that can help groups raise awareness and funds. It also provides an agency, like JFG, an opportunity to give back to the community through the utilization of high-quality creative services.
1. J. Fitzgerald Group solicits applications from local 501(c)(3) organizations.
2. A panel of judges selects 5-10 projects from the applications based on recommended criteria.
3. Selected communication projects will be completed during a 24-hour period starting at 8 a.m. on Thursday, July 20, 2017.
CreateAthon® is geared toward local, 501(c)(3) non-profit organizations in dire need of creative services. Governmental entities do not qualify.
  • Aquarium of Niagara
  • Buffalo GreenFund
  • Child Care Resource Center
  • Community Missions of Niagara Frontier, Inc.
  • Compass House
  • Equi*Star Therapeutic Horseback Riding Center
  • Family & Children’s Service of Niagara
  • Gilda’s Club Western New York
  • Hope For Two (Pregnant With Cancer Network)
  • Inkululeko
  • Institute on Aging
  • Investigative Post
  • Journey’s End Refugee Services
  • Kenan Cetner
  • Kevin Guest House
  • Kids Escaping Drugs
  • Literacy Volunteers Of Niagara County
  • Lockport Meals On Wheels
  • Market Street Art Center
  • National Foundation for Celiac Awareness
  • National Multiple Sclerosis Society, Upstate NY Chapter, Buffalo
  • Neighborhood Health Center
  • Opportunities Unlimited Of Niagara
  • Palace Theatre
  • Pink the Rink Party for Susan G. Komen
  • St. John The Baptist Church
  • Stella Niagara Education Park
  • The Dale Association
  • United Way of Greater Niagara
  • VIVE, Inc.
  • Wheels With Wings
  • WNY Challenger Sports League
  • Youth Mentoring Services of Niagara
Non-profit organizations applying can request projects that may include the creation of logos, letterhead packages, brochures, advertisements, direct mail campaigns, posters, outdoor billboards, signage, banners and more.
Interested organizations may download an application by visiting www.jfitzgeraldgroup.com or by calling 716-433-7688.
Yes. This is encouraged to help us learn about your group.
Before 5 p.m. on Monday, June 12, 2017.
  • Selections announced July 20, 2017
  • Selected non-profits’ paperwork due July 8, 2017
  • CreateAthon® event: 8 am on July 20 to 8 am on July 21, 2017
Unfortunately, no. To be fair to those organizations that submitted their applications on time, the deadline is firm.
  • Via e-mail: contact@jfitzgeraldgroup.com
  • Via postal mail/delivery service:
          J. Fitzgerald Group
          12 West Main Street
          Lockport, New York 14094
CreateAthon® was founded in 1998 by RIGGS, an advertising agency in Columbia, South Carolina. It received such overwhelming support from non-profits, vendors and the business and civic community that Riggs expanded the CreateAthon® program to form a National CreateAthon® Network. Since its inception, RIGGS has partnered in the coordinated CreateAthon® effort with over 100 advertising and marketing firms across the United States and Canada. Each firm has pledged to hold 24-hour creative marathons in their respective markets. Information about the national program is available at www.createathon.org.
It’s common in our business to be deluged with requests for pro-bono work during the course of the year. CreateAthon® makes it possible for an agency and its partners to efficiently handle these requests while providing a multitude of benefits. The biggest benefit is the public awareness and funds raised by needy non-profits through their utilization of the communications products and plans that are produced for them during CreateAthon®.

It also energizes agency staff because they are doing important work that makes a
difference for non-profits in need and the communities they serve.

We may be able to secure the donated services from area printers – but selected non-profits may be required to set aside funding to cover a portion or all of the printing costs associated with its project request. Regardless, it is the responsibility of the selected non-profit to contact the printer you have been assigned (identified in your award letter) to get the piece(s) printed.
We may be able to secure the donated support from local broadcast (TV/radio) media and outdoor billboard advertising – but selected non-profits may be required to set aside funding to cover a portion or all of the placement and production fees (including voice or acting talent) associated with its project request. Regardless, it is the responsibility of the selected non-profit to contact the media outlet (identified in your award letter) you have been assigned to get the piece(s) placed.
Yes. A disk of the projects with all related files will be given to the respective non-profit organizations. Non-profits are free to use the projects for other materials produced outside of CreateAthon®.
No. The files will be set up in programs used by professional printers, including InDesign. The file formats and programs used are industry standard for professional design endeavors. Also, printers do not accept Word files to print.
The selection process is designed to help non-profit organizations that need it the most. As such, if your group is selected, you are potentially beating out dozens of other non-profits who apply. For that reason, we strongly suggest that you use the creations immediately.
No. The effort for CreateAthon® is considerable, and takes months to coordinate and execute. Thus, the combination of hours and donated materials for CreateAthon® is the extent of what we can donate to the community this year as a small business.

If you’d like to join the effort – and help us do even more – Contact us

Get in touch