Get to the top of the page
Have you ever done a Google search and then clicked on a site on the second page of results for your query? Congratulations – you’re one of the 0.78% of people who do that. But for the remaining internet consumers, you’d better live on page one or you’re going to be very lonely. There’s a lot that goes into an effective Search Engine Marketing (SEM) campaign – and JFG’s team of experts is well-versed in how to build one for your business.
We create structure for each campaign, including keyword research, ad building, targeting, device research and ad extensions. We also stay up-to-date on all your biggest competitors to help keep you outranking and outperforming them.
To us, it’s never a “set it and forget it” strategy. We optimize campaigns and adjust bids, budget, targeting and ad copy as needed, even testing with negative keywords often to help make sure your campaign is always on track for success.
We track all paid campaigns by utilizing a global site snippet and event snippets. This enables us to track all users on your site, as well as where conversions are coming from, such as lead form fills or button clicks. And with call tracking for calls from online, you’ll never miss a lead.